OPENMIND 

Job Title: PPC Account Manager (12-month FTC) 

Department / Team: OPENMIND UK Team 

ABOUT OPENMIND 

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment 

ACCOUNT OVERVIEW 

OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a PPC Account Manager to support across the categories and product plans 

OVERVIEW OF ROLE: 

We are looking for a Paid Search Account Manager who will be responsible for owning the day-to-day execution of all elements of paid search activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis.  

The role involves managing juniors, overseeing their work and their development to successfully execute client deliverables and exceed client’s expectations.  

RESPONSIBILITIES: 

Campaign Management 

·           Effectively manage your & your team’s designated search accounts, ensuring ongoing and timely optimisation is delivered by the team; proactively looking for both tactical and strategic optimisation opportunities and forecasting, whilst working with the team to devise campaign strategy and translate this into campaign delivery. 

·           Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide more junior team members in how this can be effectively achieved. 

·           Ensure adherence to paid search channel best practices for Nestle  

Client & Partner Management  

·           Develop strong relationships with GDS, your client, and key suppliers, leading team communications with these stakeholders. Has an expert knowledge of client and agency structures. 

·           Foster a good working relationship across the team to facilitate flawless execution of plans and builds rapport to become a trusted advisor.  

·           Strong knowledge of the industry which is shared to build strategies and plans.  

·           Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges. 

People Management 

·           Motivational Manager leading by example while encouraging and coaching juniors on the team, providing feedback and recognition for a job well done. 

·           Delegating and managing workloads across the junior members of the team and GDS where required, whilst supporting and educating planning teams on the benefits and purpose of paid search. 

Operational Excellence 

·           Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations. 

·           Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future. 

·           Contributes to the development of strategic revenue and services opportunities.  

YOUR KNOWLEDGE & ABILITIES: 

·           Paid Search expertise with current dated certifications, and excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of the strategic and tactical application of paid search and digital marketing in general. 

·           Leads and promotes continuous innovation, and test & learn opportunities for the team and clients. 

·           Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement. 

·           Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.