Senior Social Media Executive

Social Media & Content Dubai, United Arab Emirates


Description

We are seeking a Social Media Senior Executive who will be responsible for creation, day-to-day management, and delivery of those content plans & campaigns with a strong social element. You will be a main day-to-day contact fronting work to both clients & internal stakeholders.

The role within the social team requires a candidate who is actively engaged with developments in the social media arena, and with guidance from their manager, be able to confidently advise planners or clients on best practice use of emerging social platforms as well as specific new features within existing platforms, when they should be used, and be realistic about their limitations. 

Job Description:

Strategy

  • Supporting the social media manager and head of social media to develop social strategy by compiling and analyzing client research, competitive data and social platform information, and laddering-up the social program to the overarching communication goals
  • Analyzing social monitoring program outputs and determine necessary refinements, while identifying real world application of the monitoring data
  • Researching emerging social platforms to support client recommendations
    • Remaining abreast of critical industry and platform changes
    • Prioritizing industry trends and requirements for the broader team and clients
  • Responsible for clearly communicating social program recommendations and ideas to client teams 

Execution

  • Working with Client teams to build and manage the social media deliverables for
    • Always on calendars
    • Campaign ideations / executions and launch  
  • Overseeing the social community management process
    • Project manage the community management approach
      • Supporting team with community management
      • Leading on own brands for all content calendar creation
      • Leading optimization efforts and direct team to execute accordingly
      • Developing ongoing management process
      • Crafting recommendations regarding how the social platforms work together in the context of the broader communication strategy
    • Working with Associate, Senior Associate and community managers to review and approve social content calendars for platforms like Facebook and Twitter
    • Working with Group Account Managers to cultivate a strong working relationship and process with community managers, creative and/or brand external partners to support the community management process.
  • Supporting creative ideation and social program development
    • Working with social media team and external partners to lead campaign brainstorm sessions
    • Guiding the development and launch of 3rd party influencer outreach programs
      • Refining strategic approach for influencer outreach with paid and organic channels
      • Working with team to direct and approve outreach message models
      • Working with Head of social media to identify any appropriate partners and determine outreach framework
      • Working with internal and external partners to approve asset pages
    • Aligning with cross-channel partners to integrate social media into the overall communications plan 

Measurement

  • Leading and finalizing all reporting for clients
  • Liaising with the performance team at Wavemaker and external media teams to provide client with 360 view of social media performance

Our Requirements

  • At least 3 years of related social media content planning experience
  • Bachelor’s degree required;
  • Possess and demonstrate excellent understanding of social and media fundamentals
  • Demonstrate strong proficiency with systems/tools
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Demonstrate critical thinking and effective problem-solving skills
  • Ability to work within a team, prioritizing and organizing multiple assignments for both self and team direct reports
  • Adherence to tight deadlines while delivering flawless work
  • Extremely detail-oriented, with clear and proven organizational skills
  • Excellent verbal and written communication skills
  • Exude an energy level that brings new and exciting ideas to the social function
  • Exhibit commitment through appropriate participation in team, agency, and industry initiatives
  • Demonstrate genuine curiosity and interest in our clients & their business
  • Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint