Account Manager - Programmatic

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at Mindshare

Role context

A role exists within Mindshare Outcomes within a growing Programmatic specialist team working with our Unilever client. We are looking for an experienced Programmatic Account Manager who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Programmatic Account Executives and supporting the Account Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

 

Unilever is a key global client for Mindshare and you will be integrated into a dynamic, forward thinking and fast paced environment. Unilever is arguably the world’s leading FMCG manufacturer and one of the foremost marketing organisations in the UK. There is a significant and dedicated team at Mindshare focused on making Unilever communications and use of media as innovative, efficient, and ultimately effective as possible. Unilever consider Marketing a vitally important part of their business and as such position it front and centre within their organisation. They have a history of brave, exciting, award winning advertising and we are very proud to have been part of this success and to operate as their lead agency.

About you

To be successful in this role, you’ll be able to demonstrate:

  • Exceptional Programmatic experience and comprehensive knowledge of best practice
  • Experience supporting, developing, and mentoring junior team members Experience managing Brand and DR campaigns (focus is mainly brand), optimising accounts to achieve performance targets
  • An expert in developing and implementing audience strategies to optimise programmatic campaigns
  • Proficient in using advance features available within the native and 3rd party programmatic platforms (DV360, TTD, Amazon, Xandr, Verizon) and tracking platforms like GA, DoubleClick and Adobe Analytics
  • Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
  • Aware of how Programmatic can integrate with other digital and offline channels
  • Able to devise a testing approach/roadmap delivering statistically significant results and insights
  • Experience working with client leadership, developing day to day client relationships
  • Analytically minded with very good attention to detail, able to identify trends in large data sets

About the role

In this role you’ll be responsible for:

Performance

  • Leading the planning, creation, and on-going management of Programmatic campaigns
  • Carrying out health checks on the accounts to ensure they are set up and running as per Mindshare best practice
  • Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
  • Creating and leading the execution of development and testing plans including media owner betas where possible
  • Preparing presentations and leading client calls and face to face meetings
  • Working with the AD to devise campaign strategy and translate this into campaign delivery

Profile

  • Playing an active role in team meetings and agency events
  • Writing case studies of great work delivered by the team
  • Volunteering to assist with new business pitches, and other cross-agency initiatives

People

  • Collaborating with other digital teams within the Mindshare Outcomes hub
  • Delegating and managing workloads across the junior members of the team
  • Contributing to and owning personal development plans
  • Arranging/attending training to progress you and the team’s knowledge and capability
  • Motivating junior team members to develop their knowledge of programmatic best practices
  • Supporting the educating of planning teams on the benefits and purpose of Programmatic

Process

  • Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
  • The accurate management of budgets, adhering to the Mindshare finance process
  • Taking responsibility for junior team members accurately following all aspects of Mindshare process
  • Identifying opportunities for process improvement, and providing recommendations

About our team

Mindshare Outcomes is a digital division within Mindshare of integrated performance specialists, managing Programmatic, Paid Search, Paid Social and SEO for our global and domestic clients.  The Mindshare Outcomes Programmatic team are responsible for planning, buying and managing Programmatic campaigns as well as multi market coordination for complex global clients within the retail, FMCG, automotive, finance and technology, industries.

 

Our portfolio of clients includes Marks & Spencer, TKMaxx, Unilever, Dyson, Ford, and more… We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms. 

About Mindshare

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

At Mindshare we provide answers to business challenges by creating the most innovative and effective media solutions possible. We do this by understanding the clients challenge, engaging the right audiences by creating the right connections and content, wrapped in measurement frameworks that demonstrate success.

 

Our portfolio of clients includes Apple, TKMaxx, Unilever, Saga, YBS, and more… We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms. 

 

 

We are a part of GroupM, WPP’s global media investment management company. Discover more on www.mindshareworld.com, Twitter and LinkedIn 

 

We are an equal opportunities employer

All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.