Senior Designer
Description
Organisation Profile
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
The Mission & Objectives of the Role
The Senior Designer and Motion Graphics Artist will be instrumental in driving creative excellence by delivering compelling 2D and 3D designs and animations. This role requires a blend of creative talent and technical expertise to produce eye-catching visuals that resonate across diverse markets.
Reporting to:
Art Director
3 best things about the job:
1. Great exposure to the media and advertising industry and working with a team that is constantly striving for innovation and achieving creative excellence.
2. You’ll work alongside talent from across GroupM's reputable agencies, like Mindshare, Wavemaker, and EssenceMediacom. This is a chance to merge a diverse set of ideas and practices into compelling content, offering a rich tapestry of perspectives, and learning opportunities.
3. This role puts you at the creative core of GroupM, a major player in the media industry. You’ll be a part of a team that drives brand consistency and responds to social trends with innovative designs. This means your creative vision will directly influence campaigns and projects that have a broad regional reach.
Key responsibilities of the role:
- Design and Animation: Create high-quality 2D and 3D graphics and animations from conceptualization to execution, maintaining consistency with brand guidelines.
- Social Media Design Strategy: Develop and execute design strategies tailored to each social media platform, maximizing the unique features and audience engagement opportunities of platforms such as TikTok, Snapchat, Instagram, Facebook.
- Usage of AI tools: Leverage on the variety of AI tools to expedite the creative process
- Creative Innovation: Stay ahead of industry trends and integrate the latest design technologies and methodologies to enhance creative output.
- Project Execution: Manage and execute multiple design projects under tight deadlines, from initial concept through final delivery, ensuring alignment with strategic goals.
- Collaboration: Work closely with the Art Director and the creative and social teams to refine and execute visual & content strategies, ensuring optimal alignment with market trends and consumer insights.
- Quality Control: Review and refine creative outputs, ensuring all designs and animations meet the highest standards of quality and innovation.
Experience Required:
- Bachelor's degree in Graphic Design, Fine Arts, or related field is preferred.
- Minimum 4 years of relevant experience in graphic design and motion graphics within a dynamic agency environment.
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, After Effects, Cinema 4D or Blender.
- Strong understanding of design principles, typography, color theory, and motion graphics.
- Deep familiarity with social media platforms and their unique features. Ability to tailor and optimize creatives specifically for each platform, leveraging platform-specific functionalities to enhance engagement and effectiveness.
- Familiarity with AI-driven design tools and techniques is highly desirable. Knowledge in this area will be considered a significant bonus, as it is increasingly integral to innovative content creation and automation processes.
- Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.