Description

Account Director, Paid Search

Group: Mindshare Worldwide

Client: Ford

Reports to: Business Director 

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact [email protected].

Channel & Solutions

Channel & Solutions exists to evolve how we engage with clients across all things digital – where it be strategy, activation, or consultancy. For us it’s about how we leverage and integrate our capabilities, tools and people to drive growth for clients. We understand that setting up and optimising media isn’t enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that and be able to adapt it to drive stronger business outcomes. As part of Channel & Solutions, there is a collective of Channel management (media activation), Channels Strategy (solutions building) and Channel Development (capability enrichment). 

The Role

A role exists in Mindshare’s Channels and Solutions within a growing Paid Search specialist team. We are looking for an experienced Paid Search Account Director who will play an instrumental role in further development of our offering by taking ownership of the ongoing client engagement, managing a team of Paid Search AMs and AEs and support the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

Reporting Structure

The candidate will report into the Paid Search Business Director.  Working within the Mindshare Channels and Solutions Paid Search team, they will be integral to cross channel knowledge sharing and contributing to channel integration across Mindshare Channels and Solutions. The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the search team within the client hub. You will be expected to lead by example, growing the client base by upselling new services and contributing to team PR opportunities.

The Ideal Candidate

The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the search team within the client hub. You will be expected to lead by example, growing the client base by upselling new services and contributing to team PR opportunities

Essential Criteria

• Demonstrable experience in managing large Paid Search accounts
• Experience managing teams
• Strong knowledge of Google Ads, Bing, SA360
• Knowledge of E-Comm, CRO, DV360 is desirable
• Advanced Google Analytics or Adobe Analytics knowledge
• Demonstrable experience of managing multiple stakeholders/projects simultaneously
• Understanding of how biddable channels fit into the wider digital marketing mix, and how it impacts / is impacted by other channels
• Fully confident in use of Excel, including pivot tables, reporting and analysis uses
• Excellent written and verbal communication, presenting confidently and owning the room
• Cool under pressure, a people person who can work with clients and internal teams to great effect
• Proactive individual, able to bring new ideas to the table in areas such as activation, team processes, client processes, technology & automation
• Developed understanding of tracking and attribution

Desirable Criteria

• Language Skills

Responsibilities

Developing our product

• Take ultimate responsibility for the output of your team, both client facing and operational 
• Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
• Apply best practice rigor to the execution of Paid Search campaigns
• Maintain a forward thinking and innovative approach in the development of paid search activity
• Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner
• Establish strong working and communication processes with all Outcomes and digital teams to provide guidance to facilitate exceptional integrated digital campaigns
• Understanding of the services delivered by the Outcomes team, and their benefits

Raising our profile

• Keep up to date with industry developments in order to offer POVs
• Become an expert in all Paid Search services offered by Mindshare
• Build a reputation as a trusted senior advisor for internal and external stakeholders
• Play an active role in pitches, and other cross agency initiatives
• Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.

Inspiring our people

• Take responsibility for your team’s development and career progression within the agency
• Review the quality of team output and take appropriate action to improve delivery
• Play an active role in the recruitment and interviewing process to build strong teams

Driving our process

• Develop ways of working that maximize client output, whilst minimizing operational input
• Ensure briefing, planning and finance processes are strictly adhered to by the team

Ensuring our profitability

• Increase Paid Search spends of existing client base, by proving the value of the channel
• Surface out-of-scope services to increase mindshare revenue streams
• Be commercially minded, ensuring effective management of available resources; maintain awareness of all scopes of work for your client portfolio

              

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