Programmatic Account Executive

Programmatic, Biddable, Paid Media & SEO Manchester, Manchester


Description

Programmatic Account Executive

 Who are m/SIX?

m/SIX are one of the world’s fastest-growing media planning & buying agencies, having doubled in size in the last two years. Our international network now comprises over 40 offices across 3 continents.

 We have a unique proposition and ownership structure, which is fundamental to how we operate for our clients. We are majority owned by our partners within The&Partnership, but our joint venture with WPP means that we are able to offer a true ‘best of both worlds’ advantage. This means a progressive and entrepreneurial approach to business and culture, whilst providing full access to GroupM’s market-leading pricing, data and technology assets.

As both The&Partnership and m/SIX we have therefore created new models and ways of working which are leading theindustry in defining the agency of the future. This means solutions built bespoke for clients’ individual needs, inclusive of all necessary disciplines and working to one bottom line. Creatives, strategist, analysts, investment and production teams working together, with data and technology at the centre. These teams are often implanted directly within the client marketing teams: in the UK we have fully embedded teams at EA, News UK, Talk Talk and Toyota/Lexus. The impact of this has been transformational on our clients’ business.

 As a direct outcome of this progressive & transformational agenda, m/SIX has one key ambition: to be the most important place in the careers of our people.

 
Our Values

We are Energetic, Pioneering and Honest. These are specific to us, and reflect the culture of the agency and significantly the behaviours we seek out day to day within the business. We want to encourage individual Energy to all projects, to be Pioneering within our industry, and regularly receive Honest, and clear feedback.

 

Role Description

The role encompasses supporting the Display/Programmatic lead alongside management of the Programmatic and Display campaigns. This is an exciting role for a junior member of the agency that will give exposure across all facets of the Display and Programmatic disciplines, for the person’s development.

 Your primary responsibilities are ensuring the successful trafficking, reporting, optimising and delivery of digital campaigns across Display and Video as well as supporting your line manager on formulating campaign proposals and planning.

 
Role Responsibilities

Programmatic Executives are expected to partake and develop ownership over the management of programmatic campaigns from initial brief, setting up the account/campaign, best practice maintenance and optimisation to post campaign performance reviews. They have an inquisitive personality, who love to analyse and query data, can interpret trends and are able to communicate to the wider team.

Their focus will be on reporting and provide ongoing optimisations to ensure campaigns are delivering to core KPIs. They will quickly learn develop extensive knowledge of the programmatic landscape such as DSP’s, DMP, SSP’s, dynamic creative and complete relevant training modules.

Individuals will be involved in campaign set up, including the trafficking and set up of campaigns, as well as booking and reconciling via finance systems along with the support of the Programmatic Account Manager.

 

Reporting into:

Programmatic Account Director or Programmatic Account Manager

 
Core Competencies and skills required

  • Great communication skills, being confident in contributing meetings and telling story
  • Strategic thinker with an ability to identify new growth opportunities
  • Good project management skills and experience working to strict deadlines, delivering timely work
  • A assured person who can manage clients well
  • Passionate about digital advertising and technologies
  • Good numerical and analytical skills

 

What Success Looks Like:

  • Performance and delivery of the campaign is paramount and will be the primary judge of success
  • The standard of output will also be factored in and how this is then presented to the client
  • Relationship building on the client side, within the agency and at group level will also be accounted
  • Completing and passing the IPA Foundation qualification certificate
  • Full accreditation across Google and Amazon platforms

 

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK@GroupM.com.