Digital Planning Associate Director

Programmatic, Biddable, Paid Media & SEO London, England


Position at MediaCom



Digital Planning
Associate Director


Job Overview

We are looking for a Digital Planning Associate Director to join the Tesco Group account and deliver best in class digital acceleration and bigger picture digital leadership.

You will be responsible for leading Tesco through their digital growth, using your knowledge of digital media combined with client management skills to deliver innovation across campaigns, platforms and MediaCom teams. The Digital Planning function is new within the Tesco team. The measurable successes of the function are to maximise the performance of channels, grow relationships with platforms to deliver innovation and contribute to the clients’ digital growth. You will use your experience and knowledge to develop customer journeys within our best-in-market team of award winners.

By joining the Tesco team, you will have exposure to some of the most forward thinking and industry leading clients, work within a wider integrated team to develop your knowledge of the media landscape and have autonomy to drive the highest possible performance.

Tesco is Britain’s largest retailer turning over £50+ billion each year and operates in the fast-paced grocery sector – as well as in telecoms, banking and clothing – and has come to the forefront during the Coronavirus epidemic.

Who does the role report into?

You will report into Digital Director

What are the 3 best things about the job?

  1. The work -You will be an integral part of the Tesco business, working with the largest customer data sets in the UK to deliver brand and performance campaigns for one of the best loved advertisers


  1. The people - you will be an autonomous leader joining together comms planning, biddable specialists, a new data and insight Customer First team and traditional channels, responsible for growing the team and building on the existing fun and exciting culture


  1. Your development - you will have access to alphas and the latest tech putting you at the cutting edge of digital media including a DMP / CMP, multiple DSPs, analytics platforms, data driven creative and data and insight professionals



What are the measures of success?

  • Leading the client through the complex Digital world, delivering roadmaps, and working with platforms on joint business plans
  • Accelerating performance across biddable and traditional channels through a deep understanding of client KPIs and management of marketing channel outputs
  • Build strong relationships with platforms and partners including but not limited to: Google, Amobee, GroupM, Facebook, Twitter, Snap, emerging tech (Liveramp, Infosum), measurement tech (Kantar, OnDevice Research) and addressable platforms (Sky, Channel 4)
  • Grow the profitability of the team by delivering innovative solutions to client problems
  • Motivate and grow the individuals in the Digital Planning team and supporting functions to question, solve and deliver
  • Deliver on The Bigger Picture through investigation, collaboration and cracking Tesco’s business problems

What would you expect to achieve in the first 3 months?

  • Establish connections across MediaCom, client teams and external teams, understanding propositions and applying them to Tesco’s growth
  • Lead meetings and roadmaps for the key digital platforms including Google, Facebook and Amobee
  • Deliver proactive digital strategies for new platforms such as TikTok and define the role for existing platforms
  • Build relationships with Tesco’s satellite digital agencies encompassing PPC, affiliates, influencers and SEO, sharing insights and building shared agendas
  • Deliver a digital performance strategy for Tesco from brief building to optimisation and delivery
  • Connect across Tesco markets to share and reapply best-in-class digital knowledge including DMP integration, automation and creative

What will you need?

  • A mindset of continuous optimisation across all real time disciplines, not adhering to siloed platforms but rather adopting a growth hacking mentality
  • The ability to manage both the detail of performance with the management of client and stakeholder relationships
  • To be data-driven and detail oriented, questioning wisdoms and suggesting new approaches
  • To be comfortable in handling and applying measurement and statistical concepts
  • Confidence in presenting conceptual topics in a simple, meaningful manner
  • The ability to lead and influence the reporting Account Manager along with supporting teams
  • Confidence in taking a problem and transforming it into a solution
  • Proven track record of working closely with clients on projects and ability to balance client goals and profitability
  • An interest in how creativity and data join to deliver tangible results
  • A thorough understanding of how digital media supports and integrates with other media channels, both owned and paid


About MediaCom

At MediaCom, we believe in People First, Better Results.


MediaCom is the UK’s largest planning and buying agency, with over 1,400 employees based in 5 offices in London, Manchester, Leeds, Birmingham and Edinburgh.


As a business, we champion individuality and diversity in our people. Through a plethora of initiatives, we ensure that we attract and retain the greatest talent in the industry, all working together to create powerful, ground-breaking work through our unique, connected Systems Thinking approach. Our teams use data, technology and creativity to design communications strategies that build brands and generate sales, and we do it at scale. We believe that putting people first produces better results.


We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training, development plans and regular appraisals to enhance their performances and guarantee great results for them and the company.


MediaCom represents some of the greatest brands in the UK and beyond, both big and small. These include Sky, British Gas, Sony, Vauxhall, DFS, TUI, The Coca-Cola Company and Tesco.


MediaCom is Campaign’s Agency of the Decade (2009 and 2019), and WARC’s most effective agency in the world.


MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.


To find out more about MediaCom visit us here! You can also follow us on Twitter and Instagram!


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*