Digital Associate Director

Media Planning, Implementation & Activation London, England


Overview of job 


The Digital Associate Director leads the digital planning output for the client. They lead the implementational planning output of their direct team but are also responsible for engaging with and mobilising the experts in the agency to deliver a seamless and integrated digital plan. We produce connected media plans for clients that operate as a system and not in individual media silos. As the Digital AD you are responsible for helping to ensure that we are using digital to provide the right connections to deliver against the client’s business outcomes.


You will have strong knowledge of the digital landscape, across all channels (PPC, Programmatic, Social), data and technology and will be responsible for leading a team of 1 direct report and a wider digital team of 4. You will be aware of the role that digital can play in the client’s overall media plan and the benefits that digital can deliver for them. You will lead the relationship with the digital client ensuring that they see MediaCom as brilliant at delivering digital excellence.


Reporting of the role

This role reports to the Digital Director.


4 best things about the job:

  1. Innovative and exciting roster of clients who fall under the LVMH umbrella, who as a collective are on a journey to develop the best brand and ecommerce strategies to lead the Luxury industry
  2. Recently introduced a transformation programme so digital, data and innovation is a big part of the strategy moving forward
  3. Access to brilliant expertise in the building. We have a huge range of diverse and brilliant digital talent, from channel specialists, data specialists to tech experts. You will be working with these on a day to day basis and will be continually learning and growing
  4. The opportunity to deliver against client business outcomes. Seeing digital as part of a wider system means we are constantly challenging the measures of success and how we prove its value. You will lead this not only on your clients but also for the wider MediaCom business


Measures of success – 
In three months, you would have:

  • Developed strong relationships with digital clients
  • Built up strong internal relationships to allow you to deliver a brilliant product for clients – from comms planning, to investment, and tech and data. Both with MediaCom and GroupM


In six months, you would have:

  • Recommended market leading and thought provoking solutions to clients to deliver against their business outcomes
  • Pushed our output forward and ensured that our internal processes are set up to deliver against these


In 12 months, you would have:

  • Built up complete trust with the clients who will see you as a trusted partner
  • Delivered award winning work for the client


Responsibilities of the role: 

  • Lead the overall digital product output for the client – ensuring that the output of work from the team is brilliant and delivers against the client requirements (performance and brand objectives)
  • Be the expert in your media and ensure the delivery of excellence in that channel – both from yourself and your team
  • Ensure that the team have strong internal relationships with wider teams
  • Work with other ADs to develop your media product not just on your clients but for wider business unit – identifying new opportunities and solutions to ensure that our implementation is ahead of the market
  • Build strong relationships with media owners, help them to understand your client’s business problems so that they can provide the right solutions to briefs and lead the digital trading conversations on behalf of LVMH. Ensure that you are aware of new products and offerings in the market and have a point of view on these that you share with the team as well as demonstrate strength of digital buying on behalf of the group.
  • Understand the motivations of your team and follow the MediaCom OpenDoor process to ensure they have clear goals and KPIs and progression plans (where relevant)
  • Identify progression opportunities across team members and help to facilitate internal moves for the good of the whole team, working with the Directors
  • Play an active role in the leadership of the department, attending meetings and taking ownership of a workstream to allow development of the team and the product
  • Assist with new business pitches
  • Own the relationship with the digital clients and be seen as a key partner, providing points of view and ensuring that we are pushing our digital product on
  • Own the entire digital output across all departments in MediaCom on your clients


What you will need:

  • Strategic digital skills including performance planning
  • Data experience 1st, 2nd, 3rd
  • Excellent digital planning skills (Display, Partnerships, Programmatic, Social)
  • Team leadership and people management
  • Basic Multi-media understanding
  • Great relationships with media owners
  • Knowledge of industry media planning tools (all media e.g. TGI, NRS, ComScore)
  • Ability to extract and filter relevant insights/ research to support planning decisions
  • Good communicator
  • Natural curiosity
  • Genuine interest in industry research and new ways of working
  • Strives to deliver award winning work and industry leading innovation
  • Good presentation skills
  • Media buying experience
  • Technical and data experience



GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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