Account Director, Marketing Sciences

Data, Analytics & Insight London, England


Description

Position at Mindshare

ABOUT MINDSHARE

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

 

OUR APPROACH

Technology is changing our lives in astonishing and unimaginable ways and, in media, we are lucky enough to be working at the very heart of this change. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences, data and technology meet.

This media playground is an exciting, vibrant and fast evolving space - a space that’s buzzing with

innovation and creativity. A space where new people behaviours, habits and routines are fast emerging.

 

WORKING FOR MINDSHARE

We invest heavily in staff development- training is extensive from the most junior level with mock pitches, cross-media training, and learning modules in conjunction with the GroupM University. In January 2012 Huddle was launched- an innovative future planning discussion collaborating across our global network. Due to the global pandemic, we found ourselves hosting our first virtual Huddle event in November 2020 which was a big success. Find out more here: www.mindshareworld.com/uk/huddle

 

COMMITTED TO DIVERSITY AND INCLUSION

Our aim is for Mindshare UK to be the most inclusive place to work in the country! We have a wide range of Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, Mental Health Allies and Back in the Game. We have created the Collective who are a small group of people with representation from our employee resource groups who work collaboratively to shape a coherent, progressive and deliverable programme of activities that support our goal of complete inclusion.

 

ABOUT THE MARKETING SCIENCES TEAM

 

The Marketing Sciences team is charged with accelerating our clients’ growth by integrating data and analytics into marketing decision making. We work with senior marketing and business decision makers to provide analytical solutions for their most pressing marketing challenges. Our role as a team is to:

  • Find creative ways to use data and analytics to uncover powerful marketing insights that drive growth for our clients
  • Design and implement measurement and effectiveness frameworks that drive performance in marketing
  • Develop new analytical products and tools that can identify opportunities for growth and performance improvements in our clients marketing
  • To cultivate a culture of effectiveness in our client’s marketing by evangelising and enabling experimentation, testing and constant learning

 

 

KEY RESPONSIBILITES OF AN ACCOUNT DIRECTOR IN MARKETING SCIENCES

 

 

The Account Director role combines hands-on analytical work with project management and client servicing. You will be involved in delivering analytics and marketing effectiveness work for clients from inception to completion.

On large projects, you will report into a Business Director or Client director as part of an analytics team. On smaller projects, you will be expected to work independently with minimal oversight.

You will be involved in managing junior analysts or independently delivering work across all stages of an analytics project including day to day client servicing, data management, developing analytical models, and presenting of key findings and recommendations.

In addition to project work, you will also support agency strategists and media planners by providing analytical decision support on day-to-day media planning and optimisation for clients.

You will also have the opportunity to engage in new product development – using your data science skills to find analytical solutions to a diverse range of media and marketing challenges.

Finally, you will play an active role in revenue generation by contributing to analytics pitches and proposals. You will also support on wider agency pitches – providing analytics-based support.

 

YOUR BACKGROUND & SKILLS

 

Your Background:

 

  • Numerate / analytical degree such as statistics, econometrics, mathematics, sciences or Economics. People from other educational backgrounds will also be considered if they demonstrate a high level of competence across all other criteria
  • 4 to 7 years’ experience using analytical methods within an agency / consultancy or marketing analytics team
  • Proven track record of delivering analytical projects for clients

 

Technical skillset:

 

  • Ability to conduct business analysis to inform decision making
  • High level of data literacy with a strong ability to organise, automate and process data in a systematic and repeatable way
  • Experience / capabilities in one or more of the following analytical skillsets:
    • Econometric modelling / market mix modelling (essential)
    • Business forecasting
    • Machine learning methods as applied in a marketing context
    • A/B testing and multivariate testing
    • Quantitative analytics of survey-based data e.g. (segmentation, driver models, multivariate analysis etc.)
  • Coding fluency in R for use in data and analytical work is essential
  • Familiarity and fluency in developing data-led applications in R Shiny (or equivalent) is desirable but not essential
  • Working knowledge of one or more of the following Python, SQL, VBA, SPSS, Q – also desirable but not essential

 

Consultative abilities:

 

  • Ability to understand and consult on a client’s business – especially in a marketing context
  • Ability to work with internal and client-side stakeholders across all stages of a project
  • Understanding of marketing / advertising and the ability to communicate recommendations in this arena to clients
  • Ability to quickly pick up and learn the use of business tools to inform decision making. Prior understanding of common marketing tools and systems is a plus
  • Ability to design and write proposals and contribute to new business pitches
  • Strong presentation skills – both verbal and written. Proficient in communicating complex data led insights in a simple way

 

Team / people skills:

 

  • Strong project planning and management skills
  • Able to develop more junior members of team in their technical skills and non-technical abilities