Programmatic Account Manager

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at Mindshare Worldwide

Programmatic Account Manager

JobTitle:Programmatic Account Manager

Group: Mindshare Outcomes Programmatic

Client: Volvo

Reports to: Programmatic Account Director

 

Mindshare is global media agency designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided our 10,000 people who work with some of the world’s best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, co-ordinating media campaigns for our global clients. 

Learn about our culture and values and meet some of our people here.

Want to see some of our award-winning work? Click here

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development whilst you’re with us. There’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our attitude is reflected in our core values of Speed, Teamwork and Provocation, which drive our people and our business.

We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. We have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.

Our Commitment

We are committed to making reasonable adjustments wherever necessary. If you require this document in another format, such as large print or audio, please contact Ellie Macdonald ([email protected]).

Mindshare Worldwide commit to providing assistance for candidates who have successfully secured an interview and may require reasonable adjustments. We will work with the interviewee to establish what additional support is required and where possible, ensure reasonable adjustments are implemented to support a successful interview.

Role purpose:

A role exists within Mindshare Outcomes within a growing Programmatic specialist team. We are looking for an experienced Programmatic Account Manager who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Programmatic Account Executives and supporting the Account Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

 

The Role:

The candidate will report into the Programmatic Account Director.  Working within the Programmatic team, they will be integral to achieving client goals, and the development and optimization of Programmatic activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage campaigns across a variety of DSPs e.g. DV360, YouTube, TTD, Amazon, Xandr, Verizon. You will be expected to champion the Mindshare Outcomes best practice approach to delivering campaigns, multi market strategy coordination and communication. You will lead by example, taking responsibility for the guidance and development of junior members of the team, whilst supporting the Account Director and Business Director on client specific and Outcomes workstreams.

 

Key skills & knowledge: 

-          Exceptional Programmatic experience and comprehensive knowledge of best practice

-          Experience supporting, developing, and mentoring junior team members

-          Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets

-          An expert in developing and implementing audience strategies to optimise programmatic campaigns

-          Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks

-          Proficient in using advance features available within the native and 3rd party programmatic platforms (DV360, TTD, Amazon, Xandr, Verizon) and tracking platforms like GA, DoubleClick and Adobe Analytics

-          Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients

-          Aware of how Programmatic can integrate with other digital and offline channels

-          Able to devise a testing approach/roadmap delivering statistically significant results and insights

-          Experience working with client leadership, developing day to day client relationships

-          Analytically minded with very good attention to detail, able to identify trends in large data sets

 

Principal responsibilities:

Performance

  • Leading the planning, creation, and on-going management of Programmatic campaigns
  • Carrying out health checks on the accounts to ensure they are set up and running as per Mindshare best practice
  • Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
  • Creating and leading the execution of development and testing plans including media owner betas where possible
  • Preparing presentations and leading client calls and face to face meetings
  • Working with the AD to devise campaign strategy and translate this into campaign delivery

 

Profile

  • Playing an active role in team meetings and agency events
  • Writing case studies of great work delivered by the team
  • Volunteering to assist with new business pitches, and other cross-agency initiatives

 

People

  • Collaborating with other digital teams within the Mindshare Outcomes hub
  • Delegating and managing workloads across the junior members of the team
  • Contributing to and owning personal development plans
  • Arranging/attending training to progress you and the team’s knowledge and capability
  • Motivating junior team members to develop their knowledge of programmatic best practices
  • Supporting the educating of planning teams on the benefits and purpose of Programmatic

 

Process

  • Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
  • The accurate management of budgets, adhering to the Mindshare finance process
  • Taking responsibility for junior team members accurately following all aspects of Mindshare process
  • Identifying opportunities for process improvement, and providing recommendations

 

Performance measures: 

  • Consistently hitting and exceeding client’s targets
  • Overseeing the implementation of best practices and knowledge sharing
  • Managing the development of junior team members

 

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