Media Planning Manager - Sky TV Acquisition

Comms & Strategic Planning London, England


We are looking for an ambitious and driven Planning Manager to join the Sky Acquisition Planning team at MediaCom. Having recently retained Sky, and added more scope to our relationship, we are looking to bring some new thinking to the account and push our planning further ahead of the market.  

Working within the TV Acquisition & Trading team, the Planning Manager will be an integral part of the planning process and will work closely with the Associate Director to deliver innovative and effective campaigns across all channels with one of the biggest advertising budgets in the UK. The successful candidate will get to work across the entire campaign life cycle – from strategy to execution.

The three best things about the job:

  1. The work: Every brief is different. We have huge budgets and a desire to drive change which allows us the opportunity to deliver effective and innovative planning solutions. In the past year, we have launched Sky’s new bundling approach which enables prospects and customers to easily tailor their own Sky TV package to their needs and are currently working on a new and exciting launch in November!

  2. The agency: as the biggest team in the agency, working on the Sky team means you will work with multiple departments within MediaCom and gives you exposure to & support from senior stakeholders. The role offers opportunities to learn from some of the most knowledgeable people in the industry working in a senior and talented team. Outside of your Sky role there are always opportunities to get involved in other projects (planning department projects, new business pitches, stretch sessions etc). All of which provides an incredible opportunity to progress within the UK’s largest agency.

  3. The client: we pride ourselves on our excellent client relationships & this role will give you access to a wide range of knowledgeable and senior clients in the media & marketing teams. The work is incredibly varied which means there are constant opportunities to hone your presentation, strategic planning, data analytics & client management skills. As well as working with our key client contacts we liaise with many different departments within Sky as well as other external agencies to deliver on briefs. It’s big, sociable, fast & fun.

Measures of success –

In three months, you would have:

  • Mastered the basics of the Sky account, the TV Acquisition category and the ways of working between MediaCom teams/departments

  • Understand the importance of basic trading principles for Sky TV Acquisition and the impact this has on sales performance

  • Been an active participant in client meetings and started to own relationships with key client contact

  • Taken up the responsibility of managing & developing the Senior Planner, Planner and Rotational Graduate on the team.

In six months, you would have:

  • Developed a great relationship with multiple stakeholders. Clients and internal teams will see you as someone who they trust and someone who is not afraid to challenge them.

  • Provided actionable insights from media, competitors, people, media performance or culture that enrich data driven media planning

  • Owned a quarterly client brief and worked in tandem with the planning, strategy and connect teams to deliver an effective response, being responsible for establishing new testing strategies.

In 12 months, you would have:

  • Become a trusted advisor to the client who will be coming to you with challenging problems

  • Delivered improvements to key client satisfaction scores.

Responsibilities of the role:

  • With the AD, be responsible for all acquisition planning on Sky and delivering strategic, data driven response to briefs.

  • Work openly and collaboratively with the Connect and Investment teams and external agencies to ensure the execution and implementation of campaigns. Can provide instantaneous campaign updates to senior management and clients.

  • Liaise with the Digital Connect team to ensure a thorough understanding of the detailed strategy and how it aligns to overall comms strategy

  • Work seamlessly with other Sky product teams depending on product alignment to develop effective, aligned campaigns

  • Manage and delegate effectively to the junior members of the team (a senior planner, planner and rotational graduate) and identify opportunities to further their development.

  • Have a strong knowledge of desktop research and planning tools (e.g. AdDynamix, TGI) and use these to glean important insight

What you will need:

  • A background working on performance/brand response focused clients.

  • The ability to plan against client outcomes – quantifying objectives and the likely impact of comms on them; understands bottom-up response-based planning; able to set a measurement approach.

  • Experience interpreting and acting upon econometrics insights.

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

About MediaCom
MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.

Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, Adidas, Tesco and Cancer Research UK.

Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.

We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.

We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm

To find out more about MediaCom visit us here: 

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GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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