GOAT Campaign Manager
Description
The WPP Campus, 20 Woodlands Drive
Woodmead, Johannesburg, South Africa
GOAT CAMPAIGN MANAGER
JOB DESCRIPTION
REPORTING TO: Head of Goat (in future as the team grows to the Head of Campaign Management)
The role will focus on delivering end-to-end campaign management for brands working with Goat. The
role will help with the growth of Goat which aims to support our agencies in broadcasting their clients’
messages via content and Influencer Marketing channels, which we deliver at scale.
As a Goat Campaign Manager, you will work with internal and external stakeholders to ensure that
our proposals and campaigns meet the highest standards, are competitive and communicate GOAT’s
capabilities, offerings and value in the best possible light.
LEADING AND SUPPORTING ON CAMPAIGNS
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Successfully lead individual campaigns up to the value of R350,000
Successfully provide support on campaigns to campaign leads up to the value of R1,400,000
Demonstrable ability to be in control of at least 7 successful campaigns simultaneously (this might mean
you’ll 'report' on some of these and 'leading' some of these. Start to work on overseeing more of the
activity happening across the accounts you work on.
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Be able to effectively answer questions from people in the team to help guide decisions that are being
made.
Ensure SOWs and briefs are understood, campaigns are running smoothly, and discuss priorities and
targets in an effective way.
Identify problems on a campaign and, if not solvable, immediately bring to the attention of someone
senior
Support Account Managers with influencer and campaign matters on client calls, and always be
confident in your approach.
Successfully Discover influencers for the campaigns that are briefed into Goat – always ensuring that
you understand what the client wants and will be happy with.
Make sure budgets are being managed effectively throughout the campaign, ensuring that whether we
are replacing influencers or adding new ones, we do so ensuring that we remain within client budget
and that the target margin is a prominent thought continuously
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Having the foresight to make drastic changes to a campaign approach/mechanic based on live
campaign data (in consultation with the paid media team, if applicable)
INFLUENCER RELATIONS
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Keep up with influencer marketing and social trends to be referenced in campaign proposals and
strategies
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Be active on social media, namely: Instagram, TikTok, LinkedIn and X
Successfully be able to read and interpret an influencer campaign brief
The WPP Campus, 20 Woodlands Drive
Woodmead, Johannesburg, South Africa
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Successfully write and relay influencer briefs in detail to an influencer or their management team during
the onboarding and negotiation process.
Successfully perform outreach to influencers/influencer Talent Managers in full detail without support,
ensuring these are concise but include all relevant SOW details.
Successfully, build a good rapport with influencers/talent agencies with an understanding of the benefits
of these relationships within the industry.
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Successfully communicate the Goat sign-up process
Successfully communicate the data-driven positioning of Goat to influencers and their management
teams
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Confidently negotiating influencer fees and be fully confident in knowing influencer value in relation to
the objectives of the campaign.
Manage influencer relationships to ensure content is correct and distributed in line with the campaign
schedule and be able to find solutions if these deadlines are not met.
Manage campaign deliverables throughout the lifetime of the campaign, all the way through to reporting
and payments
Manage all influencer comms and queries throughout the lifetime of the campaign, all the way through
to reporting and payments
REPORTING AND ANALYSIS
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Provide very succinct updates to account managers, paid media and line manager for input into
campaign report(s)
To be able to share your learnings about influencers we have used in line with campaign performance
(to inform GOAT IBEX).
Performance metrics such as CPM, Engagement Rate and Reach should drive every influencer
decision. Be able to report effectively to the client and identify which influencers are performing best.
Have a top-level understanding of how we are running paid media across the accounts you work across.
Have a good understanding of how your paid activity is performing. Your organic and paid sections of
a campaign should create the overall campaign that you are leading.
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STRATEGY AND KEY SKILLS
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Lead proposals from the campaign side, using understanding of campaign deliverables, how to buy
content from influencers in a profitable way, and support the Strategy team with bringing ideas to life
Be aware of upselling opportunities across campaigns you are working on, bringing them to the
attention of Account Managers
Be fully competent in writing messaging, influencer captions and/or paid copy for posts & stories to the
specification of the campaign brief/requirements
KNOWLEDGE OF DIGITAL PAID MEDIA
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Good knowledge of paid media.
Certifications on Meta (planning) and TikTok (Planning)
The WPP Campus, 20 Woodlands Drive
Woodmead, Johannesburg, South Africa
KEY KNOWLEDGE AND INTERNAL PROCESSES
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Confidently draft up SOWs and work with Account Managers to resolve incomplete SOWs.
Share accurate information with Finance on active campaigns and previous campaign audits.
Ensure Influencers are paid accurately (i.e. VAT and added-value fees) and on time.
SKILLS & CHARACTERISTICS
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Consistently identify industry and platform trends for proactive upsell opportunities
Have a good knowledge of each sector you work across and an understanding of what performance
metrics are achievable within it
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Satisfactory ability to deal with pressure in difficult situations
Be solutions driven
Understanding client’s needs and how to balance campaign delivery (performance outcomes) vs.
client happiness
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Provide regular feedback to junior members of your team and take an active interest in their
performance.
Take a keen interest in your development, actively seeking out opportunities to learn new skills and
contribute within the agency. Run training sessions where needed and start to identify where the
team needs more support.
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Creativity – Have a good eye for GOOD creative and what goes into producing high-quality
content that gets results.
Professionalism – have rigorous attention to detail, be well organized, able to multi-task and
handle your own time effectively as well as setting clear direction and tasks for Client Success
Executives, and able to work to deadlines. Understanding and effective use of key business
systems, and strong Excel and PowerPoint skills.
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Good Communication – effective communication with colleagues to ensure successful
teamwork. Able to explain our product offering in a compelling way to agency colleagues. Able
to communicate and build relationships with multiple Influencers and Creators in various
industries simultaneously in a clear and professional manner to deliver a smooth and effective
campaign.
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Problem Solving - thorough approach to solving problems with resilience and energy. The
candidate should have a strong sense of initiative and personal ownership and embody a work
ethic with a “how can we make this happen” mindset.
Attention to Detail – Treat every proposal with the utmost care and respect. Use the correct
GOAT CI when building a proposal from scratch. Make sure that your font sizes stay consistent
throughout the proposal deck. Double-check your spelling and only use high-res image
downloads or screenshots. Take pride in every agency/client facing presentation that you share,
ensuring a high level of professionalism and consistency at all times.
Please note:
Candidate must have a car and valid driver’s license
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