Campaign Management Executive

Future Talent & Entry Level London, England


Description

Position at GroupM Nexus

Activation Excellence and campaign delivery
  • Develop campaign activation expertise through supporting end-to-end campaign management for clients.
  • Execute daily activation tasks to achieve client outcomes across all accounts managed by your team.
  • Take charge of the campaign management lifecycle, including inventory checks, creative management, pixel trafficking, setup, reporting, analysis, optimisation, and troubleshooting.
  • Deepen strategic insight into the client’s business, growth roadmaps, and KPIs to assist in developing test and learn plans.
  • Collaborate with Client Services to provide targeting recommendations and forecast availability for client briefs.
  • Handle multiple campaigns and projects simultaneously, ensuring adherence to best practices.
  • Offer operational troubleshooting and technical support, escalating issues as necessary.
  • Expand your knowledge of the Nexus product suite and the role of data, AI, and analytics in enhancing campaign performance.
  • Stay abreast of programmatic landscape developments, industry trends, platforms, and technology partners.
Reporting and Analytics
  • Conduct daily in-flight performance checks to identify any issues or areas for improvement.
  • Generate optimisation and performance reports as needed.
  • Utilise available dashboards to maximise campaign results.
  • Recommend optimisations to achieve campaign goals.
  • Support discrepancy investigation and resolution
  • Understand the basics of margin, monetisation, and billing processes.
  • Aid in producing and delivering post-campaign analysis and reports.
Processes and operational efficiencies: 
  • Understand and implement best practices for quality, efficiency, and accuracy throughout the campaign lifecycle.
  • Utilise existing automation tools effectively in campaigns.
  • Follow activation controls, best practices, and quality assurances.
  • Collaborate with the offshore team.
  • Maintain due diligence for operational tasks, including Salesforce and supplier reconciliation.
  • Engage with the activation community to refine processes as products and technology advance.