Planning Account Director

Media Planning, Implementation & Activation London, England


Description

Position at Wavemaker

About the role

The Planning Account Director is an important role within the Wavemaker Worldwide strategy team. The role involves working on solving problems and creating Communications Strategies for one of our key clients. Given the breadth of our relationship with this client, the role involves elements of both multi market planning and account management.

Core responsibilities

As part of the strategy team dedicated to this client, you will be responsible for creating an end-to-end response to communication briefs and initiatives:

  • Use, interpret and synthesize data from multiple sources to find the insight and articulate the story.
  • Translate the brief and data into tasks for communications around the consumer purchase journey.
  • Able to dig deep into consumer insight – understanding the why behind the what of people’s behavior and decision making.
  • Putting audience led thinking at the heart of our recommendations to clients, drawing on novel and disparate data sources (and working with our audience science team) to create comprehensible and actionable audience led strategies
  • Knowledgeable across all media channels, from posters to sponsored stories. Clearly articulate their role and how they contribute to our clients’ growth.
  • Be fully fluent in the latest platform innovation and ensure our communication recommendations to clients leverage platform best practice
  • Provide actionable activation recommendations to clients, harnessing platform best practice to make platform, format and orchestration recommendations
  • Create strategic recommendations which drive innovative and effective use of communications (and measurable business outcomes).
  • Work with (and steer the conversation with) external agencies that work with our clients.
  • Present back work and solutions with empathy, authority, and conviction

Your career at Wavemaker

  • We are proud of our track record in investing in and retaining top talent – churn within the Strategy team is very low. As a member of the strategy team at Wavemaker you will have access to WPP, GroupM and Wavemaker career development resources and we always hire people based on their long term development potential
  • Every Wavemaker lives the agency behaviors everyday
  • Contribute to agency initiatives, big and small, that help build a flourishing culture
  • Be a collaborator and provocateur all rolled into one, ensuring the agency stays on its toes and ahead of the curve
  • Actively use Wavemakers goal setting system to feedback to agency members and for your own personal development. Our approach to goal setting is tailored to your own unique requirements and ambitions, ensuring you get the most out of your potential within the agency.

 

The Ad Hoc stuff

  • Contribute to thought leadership activity; writing articles, presenting at forums and rolling your sleeves up to dig into the Momentum database and find new and interesting stories
  • Help foster an ‘award winning’ culture by showcasing great award-winning work and helping the agency focus on creating and submitting excellent work for awards
  • Be constantly curious. Read lots, share lots. Question perspectives. Contribute to debate.
  • Have fun: We are at our best when coming to work is fun!

Person specification

Attitude is all important – we are looking for someone who is curious, wants to push boundaries, contest the status quo and create amazing work that drives growth. A varied background and experience is an asset.

To be successful in this role, you’ll be able to demonstrate:

  • That you are an experienced media planner, able to understand client’s business challenges and to engage strategists and specialists to develop a planning strategy to address them.
  • Clarity in conceiving & delivering compelling media recommendations to clients, supported by robust communications planning skills and storytelling.
  • Advanced expertise in industry planning tools & insight gathering, to build a deep understanding of the consumer, the client’s business, and its specific Purchase Journey opportunities.
  • Ability to articulate to clients the key deliverables around campaigns, to confidently manage timelines and prioritise deadlines
  • Ability to define the tasks for media, tech and content investment, develop channel roles and investment priorities based around tasks.
  • Extensive experience in people management - training, development and feedback programmes that ensures the ongoing development of Managers/Executives. 

 

About Wavemaker  

We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture. 
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our attitude of Positive Provocation is enabled by:

 *   The deep Knowledge we have of our clients’ business
 *   The confidence to Challenge what’s gone before
 *   The Support to go further than we thought possible