Planning Account Director & Nike Retail Lead (Nike) (FTC)

Media Planning, Implementation & Activation London, England


Position at Mindshare Worldwide

Job title: Planning Account Director & Nike Retail Lead (Nike)

Group: Mindshare Worldwide

Client: Nike, Amsterdam

Reports to: Account Director & Retail lead, Planning


The Role

The Mindshare Nike team in Amsterdam is responsible for Nike’s Brand Media output across EMEA ad is developing a new scope for FY23 to cover Nike Retail’s UNITE business.


A Unique Team & Client

The team is incredibly creative. We do it all for Nike: planning, storytelling, buying, production – and we have a distinctive view on what constitutes “Nike media”, the future of communications and brand greatness. Our work is crafted, obsessed and delivered with passion.


The Nike EMEA team at Mindshare is collaborative like no other. Working as an extension of the media team, we impact the idea far more than you see on other clients. We are in in daily communication with a range of clients – both in the media, brand and retail teams.


We are a passionate and close-knit group who are committed to helping each other thrive – we want to work with people who can bring a vibrant  personality to the group.


Qualities we aim for in the team:

-          Passionate: Our people have a passion for and connection to sport and culture. Many are active athletes* and bring a unique curiosity for uncovering unexpected spaces in sport, culture and media. You will have a good knowledge of key media channels and platforms across EMEA.

-          Knowing what’s out there (and what’s coming): We are literate in the future of media and technology. We invest in searching out the new. We understand the consumer because we live the brand. Know what’s in, what’s out and what’s next.

-          Tenacious & energetic: We are creative, we bring energy and we are ambitious. We have a constant pursuit of betterment. It’s never been done before, until we do it.

*If you have a body, you are an athlete. All sports are welcome at Nike. For this role, a passion and knowledge of a range of sports is ideal.


The Person

You will be a self-starter who is eager to work and learn within a dynamic unit. We win as a team, so you should be a team player but also someone who is able to manage their time effectively across a number of projects.


You will need to wear two hats;

1)      Stepping into a maternity cover role on the planning team – taking a leading role in the strategic planning and media plan creation for Nike EMEA campaigns. (70%)

2)      Defining and rolling out a new scope for the Nike Retail business. This is a separate entity to Nike and therefore requires a structure of its own to support store openings. (30%)

The right person will be smart, driven and excited by the challenge of working with the world’s #1 sports brand. If you think that might be you, we want to hear from you. We work with a fast-moving client, so you need to be agile and of course we work in a sports environment; its unpredictable and dramatic, and incredibly fun. The right person will enjoy an adrenalin rush every now and then.


Key Responsibilities

-          Strategic Planning & Media Plan Creation

  • Partner with Planning Directors & Snr. Directors on all aspects of communication plan development and recommendations. Maintain a deep understanding of client business goals and marketing objectives, translating them into objectives/strategies.
  • Demonstrate understanding of 3rd party research methodology and how data can be used to shape client conversations.
  • Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and all backup materials
  • Determine and supervise the best possible implementation of all approved communication plans and projects.
  • Keep abreast of current events, media trends and any target market industry trends that impact business.



-          Nike Retail Leadership

  • Define scope for next fiscal and work with Nike Retail contacts, MS Commercial Director, MS Nike EMEA Regional Lead to get this approved
  • Define resource plan for the fiscal
  • Ensure all market processes are set up and ready to activate
  • Set up process and cadence with the Nike Retail client contacts
  • Establish Fiscal/ Half fiscal framework to review activity, results and ways of working
  • Have a commercial eye and look and opportunities in which we can expand this part of the business.


-           Team Management and Leadership

  • Oversee AEs in setting brand strategies and developing appropriate media plans. Delegate work effectively so as to not only teach direct reports, but to also deliver seamless work to client.
  • Supervise, guide and counsel AE team on all day-to-day activities. Train staff in media and marketing disciplines as well as the specifics of the client’s business and industry.
  • Check for accuracy, timeliness and quality of all media group outputs.



-          Reporting + Campaign Wrap Ups

  • Oversee AEs & Manager as they collate reporting figures from a variety of internal and external sources, support the Planning team in creating visual reporting outputs for Nike Media. Keynote / design experience is a plus here!


-          Local Market + Global Co-ordination

  • Liaise with local Mindshare teams in UK, France, Germany, Italy and Spain + more across all elements of campaign creation and management.
  • Work alongside the Planning team to keep Mindshare Portland team up to date with EMEA media activity. Develop innovative ways to present the group’s work.
  • Foster camaraderie within the different account teams and with all key stakeholders they support.


Mindshare Company Background

Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media. Raised in Asia, we are now the world’s most geographically balanced global network spanning US, Latin America, Europe and Asia. Mindshare’s birth in 1997 shifted the focus from media as a pure commodity to media as a change agent.

Our ambition was to go beyond the traditional media descriptors of “Optimise, Capitalise, Maximise.” We will not be defined by the formulaic definitions of media. Mindshare’s story is about teamwork. It’s why we called ourselves Mindshare in the first place!

We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights. Today 75% of our business is global and our global network and integrated approach is our strength. We are a global media agency network with billings in excess of US$24 billion (source: COMvergence) and our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

Discrimination, oppression and inequities towards people of different race, ethnicity, gender, sexuality, abilities, age or any other differences, are unacceptable and have no place in the world or amongst our Mindshare family. We strive for an environment where everyone is treated fairly and respectfully, has equal access to opportunities and resources, whose voice is heard and who can contribute to the organisation’s success.