Analytics Senior Executive
Description
About EssenceMediacomX
EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
About the role & team
Essence is seeking a Senior Analytics Executive to join our growing Analytics & Insights team, reporting into the Analytics Manager. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world.
You will be working with leading advertisers to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine’s Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards.
We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.
Some of the thing's we'd like you to do
- You will be responsible for implementing media campaign measurement including Brand Lift Studies, Conversion Lift Studies & Matched Market Testing
- You will, with appropriate guidance, deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness.
- Collaborate proactively with the wider client team and other teams within Essence Mediacom, to implement measurement & analytics.
- Play an important part in collating and reporting incrementality results from Meta, Google and other media channels
- Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility
A bit about yourself
- You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
- Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies
- At least 2 years of experience in data science, analytics, or a related field
- Well developed problem-solving skills and the ability to think critically and creatively
- Strong communication skills, with the ability to engage both technical and non-technical audiences
- Able to follow guidance as part of a cross-functional team, using project management tools such as Jira/Trello
- Demonstrable experience at presenting data in a visually engaging and insightful manner
Nice to haves:
- Familiarity with SQL & Python, including use of packages such as pandas, numpy, scipy & matplotlib
- Knowledge of market research methodologies
- Experience with cloud technologies, such as BigQuery, GCP & AWS
- Experience working with predictive models and data sources via APIs
- Speaking any European languages
What you can expect from EssenceMediacomX
EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacomX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.