Digital Lead

Comms & Strategic Planning London, England


Position at m/SIX

FMCG Brand Digital Lead

Who are m/SIX?

m/SIX are one of the world’s fastest-growing media planning & buying agencies, having doubled in size in the last two years. Our international network now comprises over 40 offices across 3 continents.

We have a unique proposition and ownership structure, which is fundamental to how we operate for our clients. We are majority owned by our partners within The&Partnership, but our joint venture with WPP means that we are able to offer a true ‘best of both worlds’ advantage. This means a progressive and entrepreneurial approach to business and culture, whilst providing full access to GroupM’s market-leading pricing, data and technology assets.                        

As both The&Partnership and m/SIX we have therefore created new models and ways of working which are leading the industry in defining the agency of the future. This means solutions built bespoke for clients’ individual needs, inclusive of all necessary disciplines and working to one bottom line. Creatives, strategist, analysts, investment and production teams working together, with data and technology at the centre. These teams are often implanted directly within the client marketing teams: in the UK we have fully embedded teams at EA, News UK, Talk Talk and Toyota/Lexus. The impact of this has been transformational on our clients’ business.

As a direct outcome of this progressive & transformational agenda, m/SIX has one key ambition: to be the most important place in the careers of our people.


Our Values

We are Energetic, Pioneering and Honest. These are specific to us, and reflect the culture of the agency and significantly the behaviours we seek out day to day within the business. We want to encourage individual Energy to all projects, to be Pioneering within our industry, and regularly receive Honest, and clear feedback.


Role Description

This person will lead the digital output across our range of exciting FMCG clients. 

The role will work alongside the FMCG client lead, broader planning team and FMCG activation teams (as well as the creative/PR/Sampling agencies) to help drive growth of the portfolio through innovative and effective brand performance and an integrated comms approach.

This includes the creation of innovative digital brand strategies (which need to work harmoniously with the broader comms strategies), the delivery of the full digital planning process and the management of digital activations.

The key focus will be to drive awareness/consideration of the brands, but understanding how this leads to conversion and sales is also important, particularly as the retail landscape evolves post-Covid.

Role Responsibilities

  • Owner of digital brand strategy across a collection of accounts
  • Accountable for planning and activation of all digital media
  • Oversee day-to-day performance ensuring business and marketing objectives are hit and clearly reported on
  • Work closely other internal stakeholders and the client to ensure that overall brand performance campaign activity drives towards key acquisition KPIs
  • Collaborate with client lead to integrate performance, audience management and the overall KPI framework
  • Work with a team of biddable and programmatic specialists to deliver brand performance roadmaps, test and learns and plans delivering to client KPIs whilst ensuring that insight and data is at the centre of all planning and delivery
  • Nurture efficiency within digital media management at both client and team levels, with clear focus on process, best practice and technology deployment in line with m/SIX excellence frameworks
  • Accurately forecast and pace budgets across integrated, multi-channel campaigns with focus on meeting client KPIs and targets
  • Review of resourcing required within all areas of digital media activation – including job descriptions, interviewing and feeding into personal development reviews (as required)
  • Collaborate with Business Intelligence, Technical Solutions and Group Products/ Tools to position customer/client sales data into media recommendations and optimisation of campaigns
  • Support accurate and timely billing


Reporting into:

Global Head of Digital

Core Competencies and skills required

  • A proven record of successfully managing FMCG accounts (and an understanding of the Ehrenberg Bass principles is preferrable)
  • Experience in managing and developing a team of digital specialists
  • Process orientated with attention to detail
  • Proven success in managing multi-stakeholder clients
  • Deep knowledge of landscape, technology and operations of digital media
  • In-depth understanding and successful implementation of agency and group products and tools
  • Ability to make the complex simple and support clients with digital education and thought leadership in the retail/eCommerce space

What Success Looks Like:

  • Brand growth for clients. Proof of improvement in media performance (excluding factors outside of our control) and demonstration of how this was achieved
  • Integration of out of scope digital products and services to support growth
  • Improvement of client feedback scores
  • Insights to fuel growth, deliver through a test and learn framework
  • Good financial health of account