Performance Account Manager

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at Wavemaker

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless.

The role

The Performance Account Manager is an important role within Journey Activation within Wavemaker Worldwide, responsible for supporting the Account Director on media channel planning and activation, while leading and guiding the Account Executive(s) on the implementation, optimisation and performance of media activation across a suite of Biddable channels.

 
This role will give mid-level paid search practitioners the opportunity to further refine and develop the craft in a fast paced, dynamic agency environment. The successful candidate will be primarily supporting the global media activation activities for Colgate-Palmolive, the umbrella brand for a variety of oral, personal and home care products, across multiple markets in Europe, as well as assisting on some other brands.

The role offers the fantastic opportunity of looking at media holistically on a global scale and handling not only media activation but acting as an advisor on the brands’ strategic long-term marketing plans. The Account Manager will be part of a larger Wavemaker team working on Colgate-Palmolive across SEO, digital activation, e-commerce, strategy, trading and digital operations.


Responsibilities:

  • Acting as the key client contact to ensure that strategic directives are followed, and that work is delivered on time and it exceeds client expectations.
  • Managing Google paid search activity across activation strategies, optimisations and tactics.
  • Working with the Account Director on planning and forecasting new projects and campaigns, with focus on meeting client’s KPIs and performance targets.
  • Responsible for the day to day QA process across all media activation, minimizing error and risk and ensuring consistent and accurate adherence to process.
  • Leading the delivery of client reporting of media performance (BAU and campaign specific), ensuring timely, insightful, performance focused analysis and actionable insights.
  • Direct people management of Account Executive(s). Managing their day to day tasks and professional development. Ensuring their workload is balanced and the team have clear roles and responsibilities.
  • Accurate management of budgets by adhering to the Wavemaker finance processes.
  • Assisting key stakeholders (internally and externally) with any requests for insight or data they may have.
  • Winning key stakeholders trust (internally and externally) through consistent performance, proactive management and by developing an in-depth understanding of the client’s business: economic environment, customers and competitors.
 
Required skills / experience:
  • Proven experience in executing PPC campaigns, preferably within an Agency.
  • All academic backgrounds will be considered – qualifications in maths, data, media of interest.
  • Professional digital media/advertising qualifications will be of an advantage.
  • Any digital media experience e.g. freelance, personal projects etc. will also be of interest.
  • Hands-on experience and understanding of major biddable platforms; such as, Google Ads, Bing, SA 360, e.
  • Knowledge of site analytics tools, for example Google Analytics.
  • Ability to comfortably manage large-scale campaigns and deal with multiple stakeholders.
  • Highly organised, project management and coordination skills.
  • Strong client services skills.
  • Analytically minded with excellent attention to detail when handling large data sets.
  • Advanced Excel skills and ability to automate tasks to save time.
  • Experience in managing employees: setting objectives, task prioritisation, motivation and appraisals.
 
Attributes:
  • Passionate – brings a genuine thrill and excitement to the role
  • Agile – is able to be nimble in thought and action and overcome obstacles to achieve great things
  • Collaborative – works well with others, and can align behind a shared purpose
  • Entrepreneurial – is open to new ideas and will challenge old ones
  • Diverse – is proud of the difference they can bring
 
Wavemaker 

We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn