GroupM: Performance Marketing Executive
Description
Position Title: Performance Executive
Location: Cairo
Reports To: Media Manager
About GroupM Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
Position Overview
As performance Executive, you will be supporting your team with client activations across performance media channels (search, social, display). As a core member of the team, you will be involved in day-to-day campaign optimizations, campaign trafficking, booking budget orders and managing finance reconciliation.
Key Responsibilities:
- Some Experience on Google Ads and Paid Social Platforms (Meta Business Manager, Snapchat, Tiktok, X, etc..)
- Ensuring delivery on performance targets for clients
- Campaign optimizations and SQR (Search Query Reports)
- Delivery and analysis of weekly performance reports
- Oversee campaign results analysis and help translate information into observations/lessons learned.
- Analyze engagement metrics to optimize campaign performance.
- Create a measurement framework for set KPIs
- Reporting and analysis of paid media and audience analysis
Key Skills Experience
- 1 year of experience in digital media, paid advertising, or media buying, preferably within an agency or fast-paced environment.
- Proven track record in managing paid search, social campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creative thinker and problem solver to come up with solutions.