Account Director - Connections Planning

Comms & Strategic Planning London, England


Position at Mindshare

A group of people sitting on a benchDescription automatically generated with medium confidence


Role: Account DirectorDepartment/Team: Connections Planning                           

Role Objective

We are recruiting for an Account Director level, exceptional and driven media planner, to join our Connections Planning team.

You will be working on 2 key accounts for Mindshare: The UK Government (Cabinet Office and BEIS) and Lufthansa Group. Working on Government accounts puts you in a position to genuinely make an impact to the day-to-day life of people across Britain. Lately BEIS has been focusing on energy policy comms; specifically ensuring that communicating the support available reaches those who need it most, a vital task over recent months. Cabinet Office campaigns are incredibly varied and tend to be high profile as they come from the centre of government. These campaigns could include a quick response to communicate changing Covid policy or developing new approaches to the legacy GREAT campaigns. A mix of regular, annual campaigns to support alongside quick turnaround, large budget projects to address acute needs means that working on Government business supplies a lot of variety.  Mindshare is responsible for Media Planning only, with OmniGov with whom we have a great working relationship – responsible for the media buying. You will work closely with Strategy, Insights and Marketing Science teams to develop inventive, rigorous media plans that benefit the people they are designed to support.

This is an exciting time for the travel industry as brands reinvest in media post-COVID. Working on Lufthansa Group you will be planning campaigns for both Swiss and Lufthansa airlines. Understanding audience priorities and exploring emerging travel trends is essential in a competitive category and we work closely with our Insights team to develop media strategy that reaches our audiences in new and innovative ways. Sustainability is a key theme for travelers and we are working with both brands to continuing developing their work in this area. As a global account, you will also work closely with the Worldwide team to ensure central strategy is implemented effectively in the UK and share back local knowledge and insights to the wider client and agency team. 


About the role

You will be expected to demonstrate experience and knowledge in -

  • Knowing the tools and means to build and target audiences in addressable and non-addressable media to validate the media approach ensuring that the defined audience can be reached at the scale required
  • Designing an approach that outlines how and where we will connect with defined audiences – especially hard to reach / low media engagement audiences – in media for brand and performance campaigns.
  • Connecting the dots between the data we, the client, media owners and other internal teams hold to plan most effectively.
  • Designing the connections ecosystem & plan, working closely and collaboratively with channel specialists and wider agency teams from a paid, owned and earned perspective
  • Day to day management of campaigns and annual planning as a key liaison between clients and channel specialists
  • Designing measurement & testing framework to inform as well as measure and optimise the campaigns when live
  • Management of others to develop their skills



About you


  • You show a breadth of understanding of all media channels and can confidently discuss the role they play within a comms strategy
  • Have an interest in both brand and performance campaigns with some knowledge of ecommerce
  • You are a tool ‘wizard’...well not quite but excellent knowledge of audience research and planning tools (e.g. TGI & Touchpoints) is a must and awareness of / familiarity with alternative sources (such as media owner tools & data) is a plus
  • Ability to draw clear insights and implications for media (i.e. connecting the outputs of different insight systems successfully)
  • Demonstrate a passion for media and understanding of what makes a great media campaign, tangibly showcasing excellence in planning craft.
  • Take responsibility for the upfront work that needs to happen in order to deliver a great, clear and concise universal brief to the specialist teams that hits the clients' brief on the head
  • You care about proving your campaigns work! How? By being able to create a holistic measurement framework relevant for your brand and applicable to every campaign that is digestible (setting KPI’s methods I.e., which tool/system, necessary tracking) and plan for adaptation/optimisation
  • You are confident in presenting with passion and conviction, managing senior client relationships, running all agency team sessions and collaboratively leading client projects and tackling challenging conversations.
  • You are excited to work as part of a team; immediate, wider department and specialists as required. Leading by example though presence and contribution. Taking the responsibility for working in a collaborative, inclusive way
  • You demonstrate excellent attention to detail and accuracy in output and meeting deadlines. As well as strong organization to meet client expectations, manage workflow for self and junior team members.
  • Demonstrate a proactive desire to continually improve own knowledge and wider skill set
  • You are open minded, flexible and have a challenger mindset.



What we can offer you

  • A strong salary commensurate and in-line with relevant experience
  • 25 days annual leave and your birthday day off
  • Ongoing internal and external training opportunities
  • Flexible working
  • The opportunity to attend industry conferences and awards nights
  • Career and personal progression
  • Private Healthcare
  • Excellent pension matching structure


About Mindshare


Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Nike, Marks & Spencer and TK Maxx. The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.


Our approach


Our ambition is to drive Good Growth for our clients.


Good Growth is about delivering growth that is enduring and is considerate of people and planet. Media is a powerful force, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. We recognise that in order to drive Good Growth, we need to place people at the heart of everything we do. Understanding people, not demographics allows us to place media meaningfully into their lives.


Good Growth is a big ambition – one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact.


Working for Mindshare


Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key and our pinnacle and flagship event of the year, Huddle, connects people, opinions and perspectives across borders and is all about learning something new and participating.


Committed to Diversity & Inclusion


We have a big dream at Mindshare, to become the most inclusive place to work in the country! This will take time but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.