Mindshare- Media Director

Media Planning, Implementation & Activation Doha, EMEa


Position at Mindshare

Media Director at Mindshare- Qatar office 
Reporting Line: Direct line to Global Business Lead  
Organisational Relationships:  
· Mindshare regional team based in Doha  
· UAE Mindshare Leadership and operational team  
· Global client teams  
About us  
We are Mindshare. A global digital first platform & media services company that accelerates Good Growth for its clients in the age of a new marketing economy. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate growth for our clients by connecting digital, media, creative and tech, prioritizing customer relationships, customer voices, real-time activation that is underpinned through data to demand a response.  
Our network is always on, always live. Our people are acutely aware of what's happening in their city, their country, their specialist area of expertise. We understand brands, markets, and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are.  
We were the first purpose-built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries.  
Mindshare, MENA, part of Mindshare EMEA, spans 11 offices across markets (Morocco, Tunisia, Egypt, UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Lebanon, Jordan and Iraq) with local market teams and leads, reporting into the MENA CEO. In addition to the Markets, Mindshare also operates Centre of Excellence that works at a regional level to support and provide disciplines services to all 11 Markets. These Centers of Excellence include Corporate Development, Digital and Solutions, and Growth & Client Leadership.  
Role context & Overview:  
This is a senior position within Mindshare, where you'll have responsibility for running a global airline based in the MENA region with services scope focused on communications planning and media campaign implementation management, by leveraging insights, analytics and strategy skillset.  
There is frequent high-level client contact, and you'll be the face of Mindshare to a major client. You will lead the client relationship while also being responsible for maintaining the quality of contracted services, lobbying additional assignments as well as developing appetite for and building revenues from out-of-scope offerings and value add services.  
As Planning Leader, you will be tasked with supporting management for the profitable and efficient running of the global account through the allocation of resources, process, and systems across the different markets.  
· Build senior client relationships that positions Mindshare as a business partner of the client. Be unafraid to push back, be audacious and stand your ground in terms of ideas.  
· Maintain a deep understanding of your clients’ business and the broader industry sector.  
· Work in close collaboration with the Global Planning teams at Mindshare who are based in key cities around the world.  
· Maintain strong applied understanding of the rapidly changing industry landscape, and be able to advise clients and colleagues on key market developments and internal products and processes (e.g., Mindshare’s Good Growth narrative, and the world-class suite of GroupM technology and data solutions).  
· Build client satisfaction by soliciting feedback and operating like a consultant.  
· Navigate conversations with clients to ensure initiatives/briefs align with business goals.  
· Acts as a client visionary by bringing a highly valued perspective to the client based on a deep understanding of their business, issues, and opportunities.  
· Overall strategic approach on the account/s designed and delivered to meet client’s business objectives and strategies.  
· Oversee the implementation of the annual planning in conjunction with the client team.  
· Generate and communicate a shared goal and unifies a team in the pursuit of a common objective.  
· Drive additional services in areas like Content, Social, Data Partnerships and Performance Marketing.  
· Foster innovative thinking and ideas with particular emphasis on content, digital and technology innovation, and the use of data.  
· Ensure the team produces quality, award-winning work that demonstrates original thinking that exceed clients’ briefs, needs and expectations.  
· Ensure that the agency is up to date on aspects of media, consumer and market trends through cross media analysis and tracking the competitive marketplace, programme data and  
preparation of relevant case studies and appropriate team or cross function briefings and training sessions.  
· Ensure account profitability and play a key role in assisting with new business activities applying original thinking to identify new media and new opportunities, creating growth, and added value to the client.  
· To recruit, develop, motivate, direct, monitor, evaluate, mentor and support reporting staff as required to fulfil the functional remit.  
o Monitor their function and prioritise, communicate, assign, or delegate responsibilities to direct reports to ensure the remit is achieving the required levels of performance and take whatever remedial action is necessary.  
Key measures of success:  
· Drive organic growth increase of 25% through the defining and delivering of a transformational scope of work, product, and services for the client; not limited to commerce, social, SEO, website and mobile app development, innovation and experience design and research.  
· Deepen Mindshare’s relationship with the client and achieve consistently high client evaluation scores (8.0+), measured through an increase in TRR (or similar metrics).  
· Grow and develop a high performing team across different cities within the region, to be measured through an increase in OHI (or similar metrics).  
· Produce award winning work across the account with annual submission to regional and global award festivals including the Dubai Lynx, MENA & Global Effies, Festival of Media, & Cannes.  
Candidate Experience:  
· The ideal candidate will be viewed as a thought leader across the brand building, data & technology landscape, including performance, digital ecosystems, digital transformation, analytics, and digital innovation.  
· The Planning lead should be able to manage high work volumes, set a workflow process and manage the team’s time to deliver on the agreed SLA’s.  
· The successful candidates will be able to demonstrate a deep understanding of the assigned clients’ industry sectors and business challenges, with experience in Travel & Tourism, and Government Practice.  
· Previous experience recruiting, managing, and inspiring a client team.