PPC Manager

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at Wavemaker

Account Manager, PPC
Wavemaker UK, London

About Wavemaker & GroupM Nexus

WM Precision is a high-performance digital-first unit made up of experts in marketing technology, analytics, programmatic, social, paid search, SEO, and ecommerce. It’s made up of c.180 specialists in the UK across London and Manchester, with an ambition to be the most distinctive and admired data-driven marketing practitioners in the UK. We will do this through:

  • A single focus on advancing clients’ digital marketing maturity through technical innovation, analytical rigour and a culture of continuous learning and optimisation.
  • An agile operating model designed to help clients take control of their digital investment, including support for the creation of in-house capabilities.
  • Certified specialist expertise in leading marketing technology and media platforms, and a strong ethos of partnership and innovation with tech and digital media businesses.
  • A technology-powered service model with a development roadmap focused on original data science to automate and optimise marketing delivery.
  • A culture that rewards expertise and invests in training and developing specialist talent.
  • A commitment to driving higher standards in digital media quality, transparency, and the responsible use of data.

As part of the PPC team, you are a member of GroupM Nexus which brings together 9,000 practitioners globally (across search, social, programmatic, AI and more) to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people.

GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies. It achieves this through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners, the building of proprietary technology, and continued achievement of industry leading benchmarks.

About the role

As a Paid Search Account Manager, you will be responsible for owning the day-to-day execution of all elements of paid search activity. You will employ strong platform knowledge and manage client/supplier relationships to make sure you and your team deliver flawless operations, experimentation, media plans, performance optimisation, and reporting & analysis.

The role involves managing one or several Account Executives (overseeing their workload and output, as well as managing their development) to successfully execute deliverables and exceed client’s expectations. The Paid Search Account Manager will also act as a key point of contact for the Global Hub, who are a core part of your team

  1. Campaign Management.
    1. Effectively manage you & your team’s designated accounts, ensuring ongoing and timely optimisation is delivered; proactively looking for both tactical and strategic optimisation opportunities, whilst working with your Account Director to devise strategy and translate this into campaign delivery.
    2. Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide Account Executives in how this can be effectively achieved.
    3. Ensure adherence to paid search channel best practices for clients and contribute to the development of search best practice.

 

  1. Client & Partner Management.
    1. Collaborate with and support your team in the implementation and optimisation of paid search campaigns for clients.
    2. Foster a good working relationship across all clients & suppliers to facilitate flawless execution of plans and builds rapport to become a trusted advisor.
    3. Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite.

 

  1. Team Player.
    1. Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more.
    2. Oversee, as appropriate, the performance of Account Executives in your team ensuring that you are quality controlling work and advising them on the correct course of action as needed.
    3. Train your team. Make sure they continue to develop their careers.

 

  1. People Management.
    1. Motivational Manager leading by example whilst coaching several Account Executives in your team, providing constructive feedback at every appropriate opportunity.
    2. Delegating and managing the workload and output for your team, including in the Global Hub who ensure daily diagnostics and governance is achieved to the highest standards.
    3. Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates.

 

  1. Operational Excellence.
    1. Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
    2. Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
    3. Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future.

Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, Account Executive development, increased utilisation of the Global Hub, and overall progress of clients against the WM Search Maturity Framework.

About You

We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity.

It’s essential that you have:

  • Some experience line managing people, their development and workload.
  • Deep Paid Search knowledge and experience, with current dated certifications (Google Ads and Microsoft Ads).
  • Excellent knowledge of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360, Adobe for example).
  • Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing. 
  • Strong Microsoft Office skills which include Excel & PowerPoint.
  • Experience in Google Data Studio or similar reporting platforms.
  • Operationally proficient with excellent project management skills. You have a demonstratable ability to manage multiple tasks at once.
  • You are proactive; our mantra is all about ‘Positive Provocation’. We need people who have the confidence to question the status quo.
  • You have immaculate attention to detail.

About Our GroupM Nexus Benefits

  • Private Medical Insurance.
  • WPP Pension Scheme.
  • 25 Days Holiday (increasing to 30 in increments after third year of service by one day annually).
  • Birthday day off.
  • Free eye tests.
  • Cycle to work scheme.
  • Free office breakfast & fruit.
  • Hybrid working.
  • Gym membership/allowance.
  • Milestone anniversary rewards.
  • Independent financial advice.
  • Mental Health Allies Programme.
  • Diversity, Equity & Inclusion Employee Resource Groups.
  • Disability confident employer.
  • Flexible Working Policy.
  • Back in the Game Programme – to support returners back to work after a long period of absence.
  • GroupM University – our learning and development platform.

And more!