Senior Paid Social Manager

Programmatic, Biddable, Paid Media & SEO Manchester, Manchester


Position at Wavemaker

About Wavemaker Precision:

Wavemaker is the UK’s second largest media agency, housed within the GroupM network (and a major part of WPP). Our ambition is to positively provoke exceptional growth for our people and our clients.

At Wavemaker, we have brought all our specialists in data-driven marketing into one unit, with the focus of accelerating digital transformation for some of the UK’s best brands. This high-performance digital-first unit is Wavemaker Precision.

We are c.200 specialists with a breadth of experience in Data Strategy, Technology Consulting, Data Science, Analytics, Programmatic, Social Media, Paid Search, Organic Performance, Affiliates and Ecommerce.

We deliver digital transformation with rigorous testing and innovation, agility in our operational approach, best-in-market product solutions, all with a commitment to driving higher standards in digital media quality, transparency, and the responsible use of data.

Most importantly, at Wavemaker you will be part of a big and supportive team, who are set up to work flexibly in a way that suits you, with the best possible tech infrastructure for remote working.

Senior Paid Social Manager

The successful candidate will be responsible for day-to-day client management of a number of exciting client accounts, leading the response to briefs, planning, activation, and reporting across Social and Display. It is important that this person is comfortable to lead in client meetings and can build solid relationships with the clients as well as the team and Wavemaker colleagues.

As the industry leaders in our space, you will gain exposure to large-scale data partnerships, market-leading measurement opportunities, transformative agency research and innovative approaches to the future of identity.

The Social Manager will report into an extremely talented and supportive Managing Partner. This person will help set clear objectives, and train the individual to help them achieve these, as well as develop their skill set.

This is a great opportunity for a Paid Social Manager to lead and further develop the paid social offering for the agency.

The Senior Manager will also be supported by a very capable Account Executive and will share responsibility for their ongoing personal development.


About you

What are some attributes that would be suited for this role?

  • Keen interest in audience and data planning across social platforms
  • Experience in planning and buying across all major social platforms; Facebook, Twitter, Youtube, Snapchat, Pinterest, LinkedIn and TikTok.
  • Specialist skillset in the management of Facebook, Snapchat, LinkedIn, Twitter and Pinterest platforms
  • An interest in innovation and market trends
  • Positive, can-do attitude
  • Team player
  • A desire to learn as well as to share knowledge amongst the team
  • Never settling for second best and having pride in your work
  • Autonomous self-starter
  • Proactivity

Essential Skills, Knowledge and Experience


  • Lead the client in their understanding of optimal Social planning principles and methods.
  • Help to collectively develop an integrated media planning solution - working with wider comms planning and activation teams at Wavemaker
  • Develop and demonstrate an understanding of the client industry sector, the competitors within that sector and the general industry environment.
  • Demonstrate an understanding of the media and technology developments that influence our client’s business.
  • Understand and proactively manage short, medium- and long-term business objectives.
  • Deliver excellence in client service – including:
  • Quality control over all work produced, including that of indirect reports.
  • Set up and attendance for all status meetings, reviews and general client meetings.
  • Ensure all client requests are met and surpassed and manage client expectation effectively.
  • Respond to all client briefs and requests in a timely, professional and efficient manner.
  • Use Wavemaker tools to drive forward new channel suggestions and performance orientated recommendations.
  • Demonstrate an enterprising and pro-active attitude to all client dealings.
  • Help to further client understanding of social media planning and implementation
  • Responsible for the effective management of finance processes including:
  • Ensuring all bookings are added on the system correctly, and on time.
  • Reconciliations are completed on time.
  • SOX compliance.
  • Swift resolution of queries.


  • Accountable for the workflow and quality of work of your channel, ensuring that work is delivered on time and to a high standard that is aligned to your client’s digital media strategy
  • Lead the agencies paid social approach, best practice and strategy and support and train other members of the team where applicable.
  • Lead and line manage an account executive


  • Promote the Wavemaker planning products and participate in internal training, projects, and new business.
  • Understand the function and value of the other departments within Wavemaker and its partners, including Xaxis, Finecast and INCA.
  • Develop productive relationships with key internal departments and help develop new revenue opportunities through matching client needs to resource and facilitate introductions.
  • Actively seek creative and innovative media solutions in collaboration with other Wavemaker teams


  • Promote Wavemaker and its ambitions to external stakeholders (clients, key partners).
  • Drive education and use of Wavemaker tools and services.
  • Develop strong relationships with media owners and other service providers at an appropriate level.
  • Develop relationship with necessary external agencies on relevant client businesses to ensure integrated approach


  • Excellent verbal and written communication skills.
  • Strong presentation skills.
  • Advanced excel skills.
  • Ability to develop and execute comprehensive testing roadmap in the Display space – audience, media, creative
  • High level of numeracy.
  • Good understanding of:
  • Best in class planning principles and methods
  • Analytical methods and tools
  • Media research tools and techniques
  • Direct and Programmatic Platform Knowledge
  • Workflow management and prioritisation.
  • People management.
  • Sound financial awareness, including processes and budget control.