Performance Marketing Manager (Loreal)

Programmatic, Biddable, Paid Media & SEO Istanbul, Turkey


Description

Wavemaker is looking for a Performance Marketing Manager to join  the Loreal team Active Cosmetic Division (La Roche Posay, Vichy, Cerave, Skin Ceuticals)

Responsibilities

·         Responsible for the performance, budget and management of paid acquisition channels; Programmatic Buying, Adwords, Facebook and other biddable media.

·         Overseing and leading performance marketing specialists in day-to-day operations, optimization and reporting.

·         Make sure that performance marketing activities are aligned with clients’ business KPI’s and overall marketing strategy.

·         A senior point of contact for clients providing the strategic direction and operational guidance need to increase performance.

·         Conducting competitor analysis to identify areas of threat and opportunity.

·         Stay up to date with the latest trends and products in the Paid Search / Paid Social & Programmatic Buying universe and discuss potential opportunities with the team.

·         Collaborating with other teams covering Client Teams, Data&Technology, Media Buying and Planning, Analytics, etc.

Qualifications

  • Bachelor’s Degree in Business, Engineeering or related fields,4+ of experience in performance marketing.
  • Experienced in managing complex PPC campaigns, preferably within FMCG industry.
  • Extensive and up to date knowledge on search, social, programmatic marketing trends, products and technologies.
  • Proven experience and skills in SEM, Paid Social Ads Management and Programmatic Buying.
  • Technically competent and comfortable working alongside software developers.
  • Proven achievements in delivering profit growth and ROI.
  • Proven analytical abilities, working with all major ad/martechs and large datasets.
  • A strong leader/team manager but team player.
  • Fluent in English.
  • A strong understanding of analytics, automatization and optimization tools.
  • Eager to learn all aspects of digital media and eager to take action
  • Working knowledge of cookies, tracking and analytical technical mechanics.
  • Strong attention to details.
  • Has a high self awareness skill.
  • A high energy, positive, can-do person who is always looking for ways to improve what we do.
  • Exceptional communication skills (written & verbal)

Certifications:

  • Google Ads (Search, Display, Video, Shopping and Measurement)
  • Facebook Blueprint (Media Planning)
  • GMP (SA 360, DV360, Campaign Manager, Google Analytics)
  • The Trade Desk
  • Adform
  • Xandr (Appnexus)