AV Account Director
Mindshare is a leading global marketing and media services network with billings in excess of £20billion worldwide. The network consists of 116 offices in 86 countries throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.
At Mindshare we always try to place the consumer at the very heart of everything we do. We ‘get to know them’. We understand their habits, their motivations, their attitudes and behaviours. We can tell where they’ll be at a given time, what they’re reading, what they’re watching or listening to. Furthermore, we appreciate that they no longer just want interruption and transmission; today’s consumer responds to a brand that engages with them on a deeper level, starts a dialogue and tells them the stories they want to hear in a way most relevant to their lives. A brand that becomes part of their consciousness.
That’s why we are striving to be so much more than just a ‘media agency’ (not that there is anything wrong with that). We try to help galvanise all the different stakeholders in the marketing process. We get to know the different audiences for our clients’ brands and help them find the best way to speak directly to their consumers. We keep both eyes on the future – we were the first media agency to have a digital department – to help sort the fads from the vital new tools in the media arsenal, as well as help clients decide what not to do. Our goal is to Invent the Future of Media for our clients.
We want to help our clients to be more creative, infectious and engaging while maximising their resources. We’ve invested heavily in new skills and future facing capabilities for achieving more accountability and creativity for our clients.
Mindshare’s culture can best be described by our four values: Passion, Fresh, Tenacious and Connected. These values guide all our activities including our approach to business, structure, recruitment and training.
The successful applicant will be working in a close-knit Audio-Visual planning and buying team of approximately six people. Your clients are likely to consist of: 20th Century Fox, TK Maxx, BP, Treatwell, with Nike Slater & Gordon and Haribo being in the wider group. The team has a wealth of experience in Media, with also being long-standing Mindshare AV members: BD 11 years, AD 8 years, AD 9 years and AM 3 years.
Fox are a leading entertainment brand and are Mindshare’s biggest new client in the last four years. We operate to the highest standards, via a thorough planning and buying process, in order to achieve the highest quality media results. This will require you to apply the depth of your knowledge, or we will build it. They are a highly demanding client (life on the account moves very fast) and we apply a bespoke approach to their media which makes job satisfaction very high. They are very good client to work on, especially considering typical entertainment accounts (they are not like this).
It is important that the applicant is able to converse with clients not only about the TV market but also understanding how other parts of the AV mix, and how they work together. You will be part of a team that is always looking out for bright new talent to lead the market and further improve our high quality team, we welcome the creation of innovative ideas. It is our job to ensure we provide exceptional client satisfaction and we stay at the forefront of the luxury market.
BP are smaller with a more traditional approach to their Media. They are one of Mindshare’s longest standing clients in the UK and Globally. Their spends may not be what they once were, but we would want you to lead the AV activity.
Nike are Nike – they are intense when they are active, enjoyable but tough.
TK Maxx are in some ways the most typical client in terms of their approach, knowledge and functioning within Media. They require a hands-on approach and we want you to lead the account to deliver results.
Treatwell are a new client though GROW. We work slightly differently to a typical client as they are new to media so we are building their brand with the client and developing our strategy based on where they are in their business development. This consists of both Brand and DR strategy, and we explore all AV in order to supply them with the best possible response to brief.
The Exchange-AV team sit together which gives us the opportunity to share knowledge and offer support to one and another. We are a very close group who genuinely get along and want to help each other. You will find plenty of support both within your direct team and the wider group. From you we expect you to work collaboratively and hold the same approach as the rest of the team, whilst also bringing your own personality to the role (and the team).
The Role Objective
Your primarily responsibilities will include: the planning and campaign delivery; the day to day running of the accounts across all AV media; the output and progression other staff members in the team. Additional to this the job expands into various areas of great significance for the group. Your knowledge and ability to handle the responsibilities of the accounts will be vital progressions points. History of proven audit handling will be a significant bonus. Your ability to work closely with the clients, along with the media planning teams will be essential. We expect the highest standards to be applied and will demand a lot from you, however, we will support and help you to reach the highest level should you hold the correct drive and attitude.
You will need to demonstrate you’re naturally thorough in your work, with high attention to detail and hold a big desire for media.
Our Account Directors have an insatiable appetite to learn and challenge, to embrace new challenges, attend workshops and training, and manage their team accordingly. GroupM offer opportunities to expand your knowledge across all aspects of media and we encourage you to take advantage of this.
First class buying of Television campaigns is essential, along with knowledge and confidence in Implementational Planning across AV platforms. Television experience is a necessity, as is experience in VOD and Cinema; Radio experience will be viewed favourably. Previous experience of Sponsorship, AFPs and Promotional executions will be viewed as a positive.
Knowledge of working on audited business is a factor which is preferable, though not essential if key competencies regarding an understanding of market dynamics, and the art of negotiation can be demonstrated appropriately in the interview.
A working knowledge of current and future market developments is expected, which is in keeping with our desire to employ people with an insatiable appetite for media and understanding the market in which we work.
Historic team management skills are also a necessity ensuring your ability to help the fulcrum within an enthusiastic and progressive team, with the assistance of the Business Director on the account.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK@GroupM.com.