Director- MW Europe Client Lead

About EssenceMediacom

Welcome innovators, initiative takers and instigators.  

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, Google, Play Station, Shell, and Sony to name but a few.

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders, and ethnicities. That’s why our agencies are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to EssenceMediaCom

About MARS

Mars is a multinational company with 3 major business segments: Mars Wrigley Confectionery, Petcare and Food.

Mars Wrigley is the world’s leading manufacturer of chocolate (including Snickers, Galaxy and M&Ms) chewing gum (Extra), mints and fruity confections (Skittles), whilst Mars Pet Nutrition boasts some of the world’s best-known & loved Pet food brands – including Pedigree, Whiskas, Sheba, Cesar and Dreamies.

EssenceMediacom have worked with Mars for many years in many key markets and we have a very strong relationship with them – we work very closely not just with the Mars Communication & Marketing teams in Europe but across their total business. One of Mars’ key pillars is ‘Mutuality’ which is reflected in the way they work with EssenceMediaCom as the agency partner.

We are very proud of the work we have done with Mars in driving growth for their brands and this has been recognised with a host of awards - including Media Week, Campaign and Cannes.  We believe these awards are a testament to how closely we work with Mars and our integrated approach, both within EssenceMediacom and working in partnership with other agencies.

Mars are embarking upon a transformation of their communications, moving away from their legacy model of mass reach broadcast led marketing. Future growth will be driven through a sophisticated understanding of audiences, their growth potential and the ability of content and communications to target audiences at different stages of their consumer journey with relevant messaging in service of driving outcomes.

• Accelerating transformation to an intelligent reach model​
  • Reinventing Reach​
  • Connecting at meaningfully personal moments​
  • Proven growth through integrated brand experiences (brand through to D-Commerce)​
• Establishing actionable 1PD framework​
• Deploying agile content model​
• Driving performance through the funnel​
• Continued pressure on reach-based media pricing to drive efficiency or re-deploy

JOB DESCRIPTION

This role is to lead the MW EU regional team based in London, and connecting to and working with blueprint markets of UK, Germany, France, Poland and Netherlands.

This high profile leadership role in the Mars business, would be responsible for driving the media agenda across Europe for some of the biggest brands in the World

This is a pivotal role with overall accountability for the performance and growth of the regional Mars MW business. Critical to success will be effective alignment of strategy, structure, operational delivery and resources in order to deliver performance and excellent relationship with Mars as well as motivating and inspiring confidence within both the EssenceMediacom team and with the client, this role will work collaboratively with WPP colleagues as well as external key stakeholders.

 This person would be responsible for

• Strong Media Leadership -  execute the full regional agenda for media and deliver regional ambitions for growth

•         Transformation Acceleration – driving the transformation agenda across addressable, biddable and Integrated brand experiences across the region

•         End to End Strategy & Planning – providing close partnership to regional brand leads at Mars across the end to end process, from strategy through to optimisation. Building regional strategies for some of the biggest brands in the world – Mars, Snickers, Galaxy, Extra

The core focus of this role is to lead a team of 20+  planners, channel specialists, data & analytics capability and Strategy & Operations resource to deliver a regional media model for Mars. Working alongside the Mars Europe Lead to accelerate transformation and deliver a world-class partnership with Mars

In this role you will:

•         Overall regional leadership

•         Drive the Transformation Agenda

•         Improve process & workflow in the region and markets

•         Commercial and strategy escalation point

•         Key point of contact for Regional Mars Leadership

•         Develop & improve relationships with senior clients and markets

•         Accelerate data and analytic capability at Mars

•         Deliver the future of media activation through addressable, biddable & integrated brand experiences

To be successful you will:

• Be a trusted strategic partner, and opinionated expert on market and industry issues.
• Led media transformation
• Built integrated, cross-functional teams
• Success in developing winning campaigns and innovative media ideas
• Success in leading and inspiring teams

 Essential Skills, Knowledge and Experience:

Strong leadership skills

•         Proven leader, ability to navigate complex organisations and teams, driven and action oriented

Strategic Management

• Built market or regional strategic growth plans for major global advertisers

Business Partnering

• Hold the position of trusted business partner and advocate to the client, providing advice and guidance.

Experienced Media Planner

•         Proven communication planning skills, leading the development of media strategies & plans

•         Strong understanding of CPG category, media behaviours and landscape

Persuasive Communicator

•    You have excellent communication skills, ability to build strong relationships with clients and networks, strong at presenting

Analysis and Insight

• To guide and lead Mars by providing business relevant insights which assist in improving performance and client satisfaction. 

 High energy and driven

•       Committed and passionate about what you do!

•    Striving to work on industry leading campaigns and run a high performing team

What we offer

Mars is a high-profile, award winning, dynamic and diverse account. This role represents a fantastic opportunity for a forward-thinking media professional to work across all media channels, and develop their role a both a trusted advisor to clients and a leader within the WPP network.

The candidate will receive many benefits working at EssenceMediaCom such as flexible working hours, hybrid work from home/office structure, access to many perks but the biggest value for the candidate lies in the opportunities EssenceMediaCom brings.

• Training and coaching opportunities
• Learning by working across different teams      
• Networking with the biggest global technology companies
• Having the opportunity to expand their experience within EssenceMediaCom as we win more and more new business every day
• EssenceMediaCom provides the opportunity to those to search and explore the best next role for them whether they might investigate developing their skills or emphasizing and benefiting from their current strengths
• Working across the MARS account at EssenceMediacom will enable you to expand your horizon as a marketer.