Biddable Director - Activation Hub

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at Wavemaker

Job Title

  • Biddable Director - WW Activation Hub

Reporting to

  • Precision Client Lead – WW Activation Hub

 

Role Context:

We are looking for a seasoned performance professional with in-depth experience of planning, buying and optimising performance media as separate channels, as well how they integrate with each other to inform a performance strategy. The role is two-fold, firstly to drive an effective biddable strategy across both Paid Social and Paid Search for our clients and secondly to manage our biddable team that consist of 10 team members (5 managers and 4 executives).

 

WHAT YOU WILL DO:

  • Development of paid social/search strategy, laddering up to overall strategic performance approach.
  • Working collaboratively with other channel leads to build audiences and targeting approach based on insights.
  • Trusted specialist advisor to day-to-day clients and a ‘go to’ internal specialist for paid social/search.
  • Driving innovation and positively provoking the client to undertake new opportunities and testing.
  • Helping to drive process automation through adoption of scripts and efficient ways of working.
  • Forecasting and delivery across media, with focus on meeting client KPIs and performance targets.
  • Oversight of best practice for paid social/search implementation, optimisation and tactics.
  • Collaborative lead (with client team) on client reviews of biddable activation – BAU, campaign specific and channel planning.
  • Helping to manage day to day relationships with vendors including FB, Linked In, Twitter, Snap, tech providers and GroupM media activation solutions.
  • Ultimate responsibility for the QA process across all media activation, minimizing error and risk and ensuring consistent and accurate adherence to process.
  • Ultimate QA’ing of all output to ensure all output is client centric and in line with brief.
  • Lead on approach to and delivery of client reporting of media performance, ensuring timely, insightful, performance focused analysis and actionable insights.
  • Lead on application and adherence to all areas of media activation finance process.
  • Direct people management of Biddable Managers & indirect management of executives.
  • Collaborative lead (with client lead) on the monitoring and review of resourcing and scoped time, including resource hiring when applicable.
  • Reactive workflow management inline with changing business/client priorities.
  • Ensure personal development plans for all team members to facilitate growth and development.
  • Responsible for developing a test and learn road map that demonstrates continual performance improvement and evolution of media buying.
  • Active role across activation management workstreams and projects including new business support.

 

ABOUT YOU:

  • Proven experience in a specific performance media channel. Ideally the candidate is currently/recently an Account Director in paid social. However, a candidate with Paid Search experience will also be considered.
  • Strong understanding of how your social/search works within the performance and digital ecosystem.
  • Working knowledge of best practices within social/search.
  • Strategic understanding of how performance media can be leveraged to drive business growth
  • Strong technical/operational ability in social/search.
  • Even though this role primarily is strategic, hands-on experience in planning, buying and optimising of either social or search will be required.
  • Ability to set appropriate performance centric KPIs and evaluate activity against these and understand the role of secondary KPIs and how they support media activation.
  • Working knowledge of all key tracking solutions.
  • Proven people management and leadership qualities.
  • Ability to manage upwards as well as downwards.
  • All academic backgrounds will be considered – qualifications in maths, data, media of interest.
  • Professional digital media/advertising qualifications will be of an advantage.

 

Agency Context:

Our clients in Worldwide Activation are split into 4 specialist category hubs, this role will sit within the Entertainment category hub looking after one of leading Entertainment clients. holistic digital approach. Each of these hubs comprise of media teams, alongside client teams. The set up of each team is specific to the client’s needs but is largely dependent on the scope of media channels.

Client Context:

The client portfolio within the Entertainment division spans across gaming, sports brands and films. The entertainment hub also contains some clients that span retail which need to be managed due to conflict/resource gaps.


About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn