Programmatic, Senior Account Executive
Description
About EssenceMediacomX
EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
Visit www.essencemediacom.com for more information!
Job Purpose
The role of the Senior Programmatic Executive involves the planning and execution of programmatic media plans across Display, YouTube, and emerging biddable platforms. This process requires in-depth platform expertise, strategic deployment of audience data, and collaboration with various partners throughout the programmatic ecosystem.
In this role, you will play a key part in the campaign lifecycle, start to finish: from the initial response to brief to the creation of the media plan, campaign building, day-to-day optimisations, to the presentation of end of campaign results. You will work closely with programmatic Activation Managers to create breakthrough programmatic media plans which surprise and delight our clients. You will be responsible for the building and optimisation of campaigns across various biddable platforms. You will build expertise in several biddable platforms while developing supplier and client relationships.
What we need from you
- Effectively manage your designated programmatic campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
- Take ownership of some elements of the iterative “Test & Learn” process, from plan development to execution and evaluation.
- Eagerness to expand your knowledge of programmatic platforms. You should attain a detailed understanding of our platforms and processes by the end of your first year in the role.
- Conduct performance analysis, internal data maintenance, issue identification and solution development.
- Oversee, as appropriate, the performance of more junior team members, ensuring that you are checking their work and advising them on the correct course of action.
A little bit about you…
- Experience planning, running, optimising, and reporting on programmatic display and/or video campaigns across one or more biddable platforms (e.g. DV360, TTD, Amazon DSP, Google Ads; any platform certifications will be viewed positively).
- Good understanding of programmatic ecosystems and terminology (DSPs, SSPs, ad servers, DMPs, brand safety measures etc.).
- Strong communication skills, both verbal and written. Important in building and developing client and supplier relationships. Experience presenting to clients will be viewed positively.
- Strong analytical skills and an affinity for numbers. You must be able to analyse raw data, draw conclusions and develop actionable recommendations and strong rationales.
- Proficiency in Excel (Pivot Tables, VLOOKUP, etc.).
- Familiar with ad serving solutions (CM360 or equivalent).
- Familiar with Google Analytics.