Job Title: Account Manager – Planning

Location: London, UK

Reporting to: Account Director, Client Director (UK) 

Who Are We?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built.  Our teams blend creative, media, experience and technology specialists from across our marketing practices.  The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI.  Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role

We are looking for an experienced Planning Manager to join the account team on EasyJet, one of the agencies largest clients. In this role you will act as a key member of the UK and WW (international) hub team, representing both UK and international market interests. You will be a trusted voice at the agency to represent and deliver our work. You will work collaboratively across all disciplines and support in the day-to-day management of the account, reporting, delivery of plan and executional excellence.

70% of the role will be dedicated to the local UK planning team. You will both lead and support on end-to-end cross-channel media recommendations, ensuring work is fuelled by insights/data and tells a clear story. The role requires an experienced media planner with a solid foundational knowledge of traditional and digital media planning and execution.

30% of the role will be focussed on supporting the WW account team, contributing to the smooth day-to-day running of the account. You’ll be helping to deliver WW planning and market coordination with our WW Strategy and Audience Planning teams across all easyJet workstreams.

We want an enthusiastic and passionate individual who will build positive and strong relationships with a wide and multi-disciplinary team, so exceptional communication and organisational skills is a must.

• Role Location: London, UK
• Reporting into: Account Director / Client Director
• Direct Reports: Planning Executive
• Indirect reports: Wider T&Pm specialist team (data, digital, reservation etc.)

Who are the clients?

EasyJet is a low-cost European point-to-point airline. They use cost advantage, operational efficiency, and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky.

easyJet is one of the largest airlines in the world, with 336 aircraft, operating 1,024 routes across 36 countries and 155 airports. easyJet holidays was launched in 2019 in order to offer holiday packages which encourage the 84% of customers travelling on leisure to spend more with us, rather than book accommodation elsewhere. They also happen to be one of our most recent wins across EMEA, plus they have recently introduced a Holidays package offering which is super exciting and profitable.

We work with easyJet across 7 EMEA markets with local teams on the ground in each country, core markets are the UK, France and Italy.

Key Responsibilities

●        Bullet points of what this person will do

●        Supports UK Planning Director on medium to large RTBs whilst effectively managing small to medium RTBs with support from AE and wider team.

●        Supports WW account team on market co-ordination and planning plus the local agency account teams.

●        Runs internal status meetings, owns project trackers, and ensures accuracy of spend reporting and annual plans.

●        Builds strong relationship with investment teams and effectively manages workload (alongside AD) in and out of internal teams.

●        Be a champion of the network; forming strong relationships with all markets; surfacing and sharing the greatest work and raising the floor within markets.

●        Oversees implementation and delivery of local media activation.

●        Co-ordinates reporting requirements, quality controlling output and presenting to clients with actionable insights on an ongoing basis.

●        Leads local campaign evaluations (PCAs) with support of Planning Exec / investment teams.

●        Be comfortable presenting work and ideas to both clients, external agency partners, and internally.

●        Builds key relationships with clients, agency partners, and media owners.

●        Supports AE in managing financial aspects of account (billings, reconciliations, accruals, finance queries).

●        Identifies and pro-actively resolves planning issues with the team leadership.

●        Supports AD and team leadership on key media updates (landscape, trends, research, media owner updates).

●        Build a deep understanding of the brand’s vertical, competition and their business, in multiple markets, to understand the challenges and opportunities they face.

●        Champions GroupM proprietary services, and agency capabilities.

●        Supports integrated WoW across media & creative adopting ‘The Power of & ‘mindset.

●        Supports the use of agency tools and process across the team (e.g., Flow Planning, Architect, &OS, &AI, MAP)

●        Coach, support, and develop the Planning Executive, with regular 1-2-1’s.

●        Raise the profile of the account in the agency by producing, submitting, and publicly talking about our work.

Skills and Experience

●        Bullet points of what skills and previous experience we are looking for

●        You are someone who both champions and challenges – themselves, their team, and their clients.

●        A self-starter who demonstrates curiosity and works well in a fast-paced environment.

●        High attention to detail with a drive to make sure the collective output is an excellent standard.

●        Strong client management skills to manage both junior and senior clients, with gravitas.

●        Proven track record of delivering strong comms planning outputs - with measurement at the forefront - to deliver against core objectives of a campaign.

●        Strong presentation skills – both in creating / guiding content, and delivery

●        An in-depth knowledge and application of core media tools

●        Experienced in running all aspects of a media plan – from initial brief to PCA.

●        You are a good listener and able to collaborate with a wide cross section of people.

●        You have a solid history of working across a range of projects, demonstrating your ability to be flexible and manage multiple workstreams at once.

●        You exude the behaviours of the agency – we challenge and champion each other and our clients, to be the very best we can be.

●        Solid media planning experience

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

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