International Media Manager - Reebok

Comms & Strategic Planning London, England



Job Description


Operating Company


Job Title

International Media Manager

Department / Team


Reporting To

Business Director




About MediaCom:  People First, Better Results


Welcome innovators, initiative takers and instigators.  


We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.


We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.


We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.


All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.


But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.


We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.


We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.


Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom



About the team and/or client


adidas has created some of the world’s best performing sports shoes and infused fashion and lifestyle with its creativity. With its “Creating the New” business strategy, it has seen an unparalleled trajectory in the sector. The brand is both a reflection of its past and the driver of its future.


Reebok has made some of the most recognisable sports shoes in the world and crossed into the world of style with its classics range. Reebok is now positioned as a brand steeped in fitness: Be More Human.


adidas and Reebok have set ambitious goals over the next 3 years and have partnered with MediaCom strategically, operationally and commercially to succeed.


Whilst adidas and Reebok are different brands, they are part of the same family and their vision and culture are entwined.




The Role Objective


The Media Manager is the daily contact responsible for interaction and liaison between clients and Western Europe (Europe) Hub and local teams.


This role is very focused on Regional client management, managing the delivery of the WE hub, managing the delivery of local markets and working as part of an integrated agency team.


The role requires working with a client team made up of a range of key disciplines that help us deliver a top class service to Reebok: Account Management, Strategic Comms Planning, Paid Social, Programmatic, Digital, Business Science, Consumer Insight, MediaCom Beyond Advertising (content), and multi market Investment.


This role will focus on the following aspects:

  • The role involves working closely on communications planning, project management and delivery
  • A primary geographical focus is the managing of all Western European MediaCom markets

The Primary roles are:

To work closely with the Business Director on delivering the following:

  • Consolidation and analysis of relevant Western Europe information – consumer insights, competitive strategies, brand tracking, media research, target audience segmentation against relevant touch points 
  • Manage process with briefing local teams, providing strategic guidance, client sell-in/approval, post campaign analysis and competitive reporting
  • Champion Regional Strategy across the Network – provide guidance on Regional Strategy implementation to local Mediacom teams.
  • Promote innovative media solutions in line with the evolving media landscape - advocating the importance of Digital & Innovation. 
  • Strategic planning – work with Strategy Lead & Business Director to drive the creation and delivery of integrated media and communications solutions to meet strategic business targets
  • Recommend communication initiatives with strategic partners and media owners that can be implemented on a Regional / regional level
  • Liaise with the creative agencies and other stakeholders to ensure deadlines are met and ensuring a smooth process during campaign planning
  • Take findings and translate into insights, and case studies to facilitate knowledge sharing
  • Coordination of financial reporting and updates – liaise with the finance team at MediaCom and the client to ensure reports are up to date and accurate
  • Play a key role in the migration to Regional systems such as reporting tools (example: Global media spend tracking tool).



Essential Skills, Knowledge and Experience


  • Strong team player
  • Good Project Management skills
  • Good analytical thinker, with strategic skills
  • Ability to prioritise work load
  • Understanding of media in order to defend local guidelines and make recommendations to Shell about their international budget.
  • Good Attention to Detail
  • Can do attitude and takes ownership of responsibilities
  • Ability to present to senior clients





  • International experience not essential, but helpful
  • Regional / European blue chip client experience would be ideal
  • Network experience – working with large virtual teams



GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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