International Associate Director

Comms & Strategic Planning London, England


Description

Position at MediaCom

Job Description

 

 


Job Description

Job Title

Associate Director

Reporting To

Business Director

Department 

International

Group/Level

3

Location

Theobalds Road

Date Issued

 


Job Description

 

 

Role of the Associate Director

 

The Associate Director is responsible for the overall delivery of MediaCom’s planning output and for continually improving our client relationships. It requires a combination of strong strategic and client servicing skills with the ability to lead and inspire a multifunctional team and local markets to deliver brilliant work. ADs need to be influential communicators at all levels and possess the commercial acumen to balance their client-focussed role with the need to help drive income / revenue generation.

 

The Associate Director must lead by example and act as an effective deputy to the Director. They should be viewed as a Director in waiting, both internally and externally, and be actively involved in the future of the company.

 

Objectives of the Role: 

 

Overall client satisfaction-

Drive client satisfaction with the performance of MediaCom. Working with the Business Director to deliver the developed strategy, ensure timely communication and management of client expectations, working closely with specialist central teams as well as local markets to safeguard timely delivery of services.

 

Develop central strategy-

Usually working with a strategist, develop clear and well supported central strategy or framework for the communication planning that will be developed in local markets.

 

Brief and inspire local markets-

Provide local markets with a clear and relevant communication strategy and inspire contribution and ‘buy-in’ and support from local market teams to activate at a local level.

 

Role-up local info. to global-

Provide accurate and timely information flow from local to global in accordance with the agreed scope of work. Look for ways to harmonize or automate standard reports using MediaCom’s reporting tools.

 

Commercial accountability-

Understanding client’s needs and problems is a vital part of the job. Showing MediaCom benefits and solutions to help solve those problems is a fantastic way to ensure the client is dependent on MediaCom and is also willing to pay for the additional services.

 

Get the trading habit-

Work with the trading teams in order to deliver reporting on agreed buying objectives.

 

General Tasks:

    Support the submission of Client development Plans (CDP) for all clients in the group to contribute to the       overall business plan

  • Monitor commercial status of clients and input to Hyperion
  • Protect and grow income through following the CDPs
  • Meet regularly with clients to keep abreast of any developments or needs of the client
  • Work support the creation and application of TRR Action Plans
  • Support new business pitches
  • Develop a full understanding of in all areas of the MediaCom suite of products and services to support the identification and selling tasks.
  • Support the generation of positive news stories around MediaCom.

 

People Responsibilities:

  • Managing team objectives, career paths and development
  • Identifying and implementing training needs
  • Ensuring RWC planning product is understood by all team members
  • Inspiring the multifunctional team and local markets with brilliant guidelines and briefs
  • Leading integration with relevant MediaCom functions (esp. MBA, Search, Response etc)
  • Building connections with agency partners and other key external stakeholders

 

Skills:

  • Understanding of communications planning and MediaCom RWC process
  • Excellent client servicing skills
  • Leadership and influence at all levels
  • Strong strategic planning capabilities
  • Implementational knowledge across all media
  • Understanding of all areas of MediaCom’s business
  • Strong communication and ability to hold a room in all situations
  • Excellent presentation skills (writing and delivery)
  • Commercial awareness and ability to identify and convert new revenue streams
  • Effective resource management

Behaviours:

  • Leading by example, with integrity and good citizenship, in line with MediaCom values
  • Positive and passionate approach that motivates the team
  • Independently owning and managing relationships confidently, even in the absence of a Director
  • Ambition and drive to execute new ideas and be at the forefront of new industry developments
  • Responsibility for delivering incremental revenue growth as defined by the Global Account Director
  • Proactively identifying opportunities to sell in strategies, ideas and revenue opportunities
  • Championing the success of your team

Key Performance Indicators:

  • RWC strategy
  • 360 feedback from all MediaCom functions
  • Client service & TRR Scores
  • Award entries
  • New Business contribution
  • Delivery of clear career paths for all team members
  • Staff retention

 

About Mediacom

Welcome innovators, initiative takers and instigators.  

 

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

 

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

 

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

 

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

 

Do you want to work with smart, creative, enthusiastic people? So do we.

 

Welcome to MediaCom