Ecommerce Manager

Media Planning, Implementation & Activation London, England


Position at Wavemaker

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on, Twitter and LinkedIn 

Ecommerce Manager

Reporting to:

  • Global Head of Ecommerce

Role context:

  • Following the Covid pandemic, there has been exponential growth in ecommerce and the importance that it holds for our clients. As we have been investing in building out our global ecommerce capability over the last five years, many of our clients are turning to us to help them guide through this uncertain time. While the local markets are invested in landing solutions with their clients locally, a lot of these conversations have ended up with the global team who need to often provide a viewpoint, industry perspective, or state-of-play to senior clients. This role has been created specifically to support our global lead within the Consultancy Hub to deliver these solutions. While this is not an activation role per se, it requires a solid understanding of digital media, as we try to find ways by which our clients can connect media and ecommerce more closely.

Core responsibilities:

  • Support global head of ecommerce in building client deliverables through desk research, industry analysis, competitive measurement etc.
  • Build state-of-play update documents for senior management to keep them abreast of evolution of ecommerce across the world
  • Work closely with the ecommerce leads across the Wavemaker and GroupM network to gather best practices, create case studies, and disseminate information to
  • Support global ecommerce team and local leads with tools development by managing relationships with key partners including Amazon, Pacvue, Kenshoo, Shopalyst and Facebook
  • Regularly build sectoral POVs, and become a subject matter expert on ecommerce trends within the business, with a specific focus on Europe
  • Represent Wavemaker in GroupM stakeholder meetings to build shared capabilities

Required skills / experience:

  • High level of understanding of digital media, ideally with an ecommerce or performance client
  • Excellent Powerpoint and desk research skills
  • Passion for ecommerce, and understanding of retail structures around the world
  • Fluency with search, social and ad tech, as applies to paid media and performance required
  • Ability to work in a very fast paced environment with senior stakeholders and manage multiple projects and workstreams
  • Must be highly organized, and comfortable working with a very distributed virtual team
  • Must have media planning experience at a major agency in an international role