Data Analyst (Executive)

IT & Technology London, England


Description

Position at Mindshare Worldwide

Data Analyst (Executive)

Job title: Data Analyst (Executive)

Group: Mindshare Worldwide

Reports to: Business Director

 

Mindshare is global media agency designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided our 10,000 people who work with some of the world’s best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, co-ordinating media campaigns for our global clients. 

Learn about our culture and values and meet some of our people here.

Want to see some of our award-winning work? Click here

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development whilst you’re with us. There’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our attitude is reflected in our core values of Empathy, Energy and Impact, which drive our people and our business.

We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. We have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.

Our Commitment

We are committed to making reasonable adjustments wherever necessary. If you require this document in another format, such as large print or audio, please contact Ellie Macdonald ([email protected]).

Mindshare Worldwide commit to providing assistance for candidates who have successfully secured an interview and may require reasonable adjustments. We will work with the interviewee to establish what additional support is required and where possible, ensure reasonable adjustments are implemented to support a successful interview.

The Role

We are looking for someone to build an analytics capability champion digital measurement build an analytics capability within Mindshare Worldwide.  Someone with experience in, and passion for, measurement and reporting and who wants to work with some of the biggest brands in the world to help them shape how they measure the performance of media investment and provide analysis of the fundamental media data collected every day.

The role does not require knowledge or experience of data science or modelling, instead you should have a passion for data analysis and interest in developing media measurement skills. The successful candidate will be working with people across the world, learning how KPIs and metrics should be reported on at both global and local levels and what insightful stories and trends can be told from readily available data such as Facebook, DSPs or Google Ads.

The Ideal Candidate

As a Data Analyst, you will be able to demonstrate the ability to quickly learn and keenness to understand new business environments.

You should be self-starter and motivator with the ability to work in an autonomous fast paced environment.

With an analytical mindset, able to approach issues and challenges from a variety of angles.

Highly numerate, with strong mathematical acumen, you should be interested in developing data visualisation skills, learning advanced skills on PowerBI and Excel.

The successful candidate should be able to operate independently and autonomously and takes a lead in delivering projects or programmes of work.

 

Essential Criteria

  • Takes initiative to actively engage in team interactions
  • Attention to detail and fantastic organisation skills
  • Tenacious with a desire to dig until you find the answer
  • Understanding of data analysis techniques and how they can be applied in the marketing context
  • Conducts discussions with and is able to write to all levels of colleagues and peer groups in ways that support troubleshooting and problem solving.
  • Seeks and shares relevant information, opinions, and judgments
  • Explains the context of multiple interrelated situations, asks searching, probing questions, and solicits expert advice prior to taking action and making recommendations
  • Judges the appropriate course of action when handling confidential information
  • Follows standard methods or procedures to resolve issues that arise in the course of own work
  • Provides accurate analysis which allows others to arrive at a recommendation/decision
  • Identifies practical options when there is more than one solution available
  • Aware of own capabilities, strengths and development areas
  • Seeks feedback in order to develop own performance
  • Works under direct supervision, with occasional independence.

 

Desirable Criteria

Experience in working with a range of visualisation solutions such as Tableau, Microsoft BI, Google Data Studio

 

Responsibilities

1.System maintenance & operations

Work with Mindshare’s Data and BI teams to implement central product and client specific data management and interactive reporting solutions

 

  • Responsible for direct communication with external teams for system integration ensuring updates are done consistently without disrupting any set up
  • Work closely with Business Analysts to identify root cause of issues and resolve client issues quickly
  • Testing media plans set up ensuring formulas works as they should
  • Address queries in the Issue Log, collaborating with the team, and end users
  • Collaborate with the Business Analyst Manager to set up clients and onboard new markets as per the agreed roadmap
  • Maintain system access, ensuring correct restrictions are in place

 

2.Reporting

The reporting of investment and performance data is one of the most critical tasks we deliver to clients around the world.  The role will work with Mindshare’s Data and BI teams to gather requirements, design and implement central product and client specific data management and interactive reporting solutions

 

  • Capture requirements and work with the extended Measurement & Reporting team to create bespoke report solutions as agreed within the scope of work
  • Manage the successful roll out of product updates, down streaming information to the local markets
  • Oversee the delivery of ongoing reports or ad hoc requests supporting the Data Analyst Executive
  • Monitor data accuracy, analysing check reports to ensure data consistency and accuracy
  • Engage with end users and provide support where required
  • Support Client Teams and Business Analysts Manager to ensure ongoing reports or ad hoc requests are successful, ensuring the data is accessible in a timely manner
  • Managing data loading into the platforms and ensuring data integrity and quality from the source to target is maintained
  • Support the build and maintenance of reports (using Excel PowerPivot, PowerBI and Tableau dashboards)
  • Troubleshoot and resolve data issues, collaborating with Data Analyst and markets to identify origin of issue so input correction can be made

 

3.Operations & market coordination

Manage operations for all platform development and implementation, including:

 

  • Responsible for the successful delivery of ongoing or ad hoc requests ensuring the reports are accessible in a timely manner
  • Market coordination ensuring reports are submitted accurately in a timely manner
  • Support on monthly status with clients/client teams capturing actions and next steps
  • Train teams ensuring end users knows how to use reports and platform

 

 

 

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