Data Director - Manchester

Data & Analytics Manchester, Manchester





Future Makers


GroupM recently merged two of its leading global networks, MEC and Maxus, to form a brand new media, content and technology agency – one of the largest in the world. WAVEMAKER exists to be Future Makers: to build brands that pioneer the future, inspire society and move customers to action. What started with a blank page and a fresh perspective has resulted in building an agency of the future.


Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow. Our organizational capabilities and specialisms, along with the talents of our 8,500 people are united through our focus on understanding, accelerating and optimizing purchase journeys. Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in the job roles our people perform. So a job a WAVEMAKER may not sound like a job at any other agency, and that’s because it isn’t.


Our people are encouraged to become the best versions of themselves and share the values and behaviours of what we refer to as PACED -  passionate, agile, collaborative, entrepreneurial, and diverse. With our combined global heritage coming together to create something new; our people are the brains, the data experts and the thinkers of the GroupM family.


WAVEMAKER is a leader in its field.  We’re in front of transformation, making waves by making bold choices. It means the impact of our choices today creates momentum into the future.


Our vision is simple: To become the most distinctive and admired media, content and technology agency in the world.


The future is not only coming, it’s now.






Job Title:Data Director

Reporting to:Managing Partner (direct);

Key reports:Direct Reports: none

Partial Reports: Data Directors facilitate dialogue amongst a wide group of colleagues and commission projects in consultation with TAPP. They spend a lot of time with the digital activation teams, and focus on leveraging technology that enables measurement, data capture, campaign performance analysis and audience development.


Role context:

Everyone knows that data presents immense opportunities for a fundamental re-engineering of communications practice.  However the challenges for clients of defining a roadmap towards a more data centric approach, including technology and compliance frequently make for slow progress.

Data Directors are Wavemaker’s pioneering team of consultants purposed to help clients and colleagues make the application of 1st, 2nd and 3rd party data tangible.  We do this through a combination of inspiration, technical understanding and tenacity.  We work with colleagues to articulates a compelling but achievable vision and project manage to effect real change. 

Data Directors need to be able to speak technically to delivery partners but in jargon-free English to clients and WM colleagues.

Each Data Director has a small portfolio of core clients with occasional projects supporting new business and ring-fenced projects on other WMUK clients

Key areas of responsibility:

e.g. Firstly, you will build understanding of client data assets and aspirations to complement continually refreshed understanding of vendor and groupm/WM offers, in both instances investing in relationship building.

e.g. Secondly, you will be expected to define opportunities for use of data.  These can be from the smallest tactical application of web analytics to strategic re-specification of entire tech stack


e.g. Thirdly, you will be expected to project manage delivery. The devil is always in the detail so overcoming barriers as they present themselves will be vital





Core Responsibilities:

Key tasks

(i) Understanding

Develop and maintain a deep understanding of clients’ own data (e.g. sales data, web analytics, CRM lists etc.) and client-specific 3rd party data (e.g. tracking studies) and Wavemaker-bought or owned resources (e.g. buzz monitoring, competitor spend, competitor web shares) relevant to clients

Develop and maintain a strategic understanding of Wavemaker-accessible data sources (eg Hitwise, TGI Clickstream), tools (e.g. Prism, Ensight, DisplayLift) and approaches (segmentation, data merging) including from the wider group (e.g. [m]Platform) and preferred partners (e.g. key media owners or 3rd party data providers, DMPs)

(ii) Application

Define the potential for using any of these assets in pursuit of insight, execution and evaluation, articulate and then engage with communications planning team and client to develop, agree and gain commitment to business case for using data this way

Lead use of 1st party data and DMPs to define audience architecture

Project manage delivery, drawing on internal/external specialists (esp TAPP) to help build and sell-in proposals to clients

(iii) Community

Champion best practice use of standard tools in routine planning throughout the wider client team

Engage with the community of Data Directors (communications planning, performance, activation) to review vendors, debate and drive continuous improvement; rotating chair of monthly community meetings


Other Responsibilities or Expectations:

Data Directors are self-starters and expected to be pro-active in spotting and developing opportunities



Joanna Parnell, Managing Partner





GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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