Planning Manager

Comms & Strategic Planning London, England


Position at MediaCom

Planning Manager – Job Spec

Overview of job
The NOW planning manager on the Sky content team is the perfect role for a bright, enthusiastic and personable character, and an opportunity to work within the umbrella of the biggest advertiser in the country, and on the most exciting and popular brands within that. The successful candidate will manage the day-to-day account, be involved in end to end media planning from annual planning to econometrics debriefs, lead a team, and deliver idea-first media solutions to an accommodating, fair and friendly client team. The candidate should also have an established knowledge of the UK digital landscape and experience using insights and planning tools to ensure our plans are digital-first, founded in insight and set-up to test & learn. If you have a passion for sport, film and TV, this is a wonderful opportunity!





Reporting of the role

This role reports into Associate Director on NOW

3 best things about the job:

  1.  Working on a highly regarded and hugely popular challenger brand, that are excited for new ways of thinking and push for innovation
  2.  Being part of a hugely sociable, personable, and fun team! There are 7 of us in planning!
  3. It’s a major opportunity to ignite your career and learn a huge amount from some talented colleagues and clients in Bu6 and beyond

Measures of success :

In three months, you would have:

  • Taken on the day to day running of the account, overseeing all ongoing projects and tasks across the account
  • Fully understood the client’s business and competitive landscape, including a strong knowledge of client’s business health through econometrics and contact optimizer learnings
  • Put in place key objectives for the team and built a solid relationship with them

In six months, you would have:

  • Led and delivered a key campaign from start to finish
  • Attended and passed any training still required at manager level, focussed on digital upskilling
  • Delivered brilliant work and great management of the client - building innovation into our plans, working integrated with agencies and teams

In 12 months, you would have:

  • Begun the road to AD level. Learning push objectives and attending the relevant training
  • Developed award winning ideas
  • Implemented new ways of working to create efficiencies across the team/client

Responsibilities of the role:
The planning manager on Sky content has three main responsibilities:

1)      Leading the day to day account management and being the go to person for the client. You will be indispensable to them, a key ally to help them develop amazing work. 

2)      Inspiring and managing the internal team. Doing and delegating where appropriate, overseeing important budget documents and ensuring the efficiency of the day to day

3)      Acting as the key fulcrum between planning and other Mediacom departments to ensure a smooth and successful running of the account

People management:

  • The ability to delegate, up and downwards, to coordinate between groups and departments and to be able to sell strategies, initiatives and ideas convincingly
  • Provide regular feedback (both positive and negative) to the team on a regular basis.  
  • Set clear KPIs’ that focus on the individual’s key behaviours and areas for improvement.
  • Flag up any serious performance issues immediately and seek help to manage them accordingly.
  • Ensure that the team are working in a collaborative way with Digital, Investment, MBA, Business Science, Consumer Insight etc.
  • Quality control of output from the team



  • Develop strong relationships with day to day clients. Be their go to person; man-marking key controller level contacts at NOW.
  • Meetings and conference calls with Planners & Clients
  • Have a close attention to detail managing budget documents and business science requests
  • Brilliant basics implementational planning
  • Response to brief presentations
  • Inductions to clients
  • Selling ideas into Planning/Clients
  • Work on proposals based on media owner ideas/solutions
  • Re-working proposals based on client or planner feedback/tweaks to brief
  • Maintain strong relationships with all NOW creative agencies
  • Maintain strong relationships with internal NOW teams
  • Maintain strong relationships with media owners


What you will need:

  • Performance mindset, be proficient in managing budgets and comprehensive measurement documents
  • Proven digital understanding, training and ability to cover digital questions in client meetings in lieu of specialist teams
  • Strong presentation and communication skills with excellent written & verbal English language skills/grammar
  • A positive and passionate approach that motivates the team around you
  • Independent worker who can own and manage relationships confidently
  • Drive to execute new ideas and be at the forefront of new industry developments
  • Personality. It’s a work hard, play hard group.
  • A keen eye for detail and a conscientious approach
  • Experience in cross channel media planning
  • Sports/film/TV knowledge and enthusiasm not a pre-requisite but is a significant advantage.
  • Experience in people management


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*


About MediaCom

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.


Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco and Cancer Research UK.


Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.


We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.


We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.


MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.


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