Business Analytics Manager

Data, Analytics & Insight London, England


Position at MediaCom



Job Overview

The role of Business Analytics Manager is to be the analytics lead within our planning teams within Business Unit 1, responsible for ensuring all available data and insight, and the tools provided by each client, are being used to optimise marketing activity. Clients within the unit include Direct Line Group, DFS and Boots.


This is an exciting new development as previously our analytics experts have all been in a central team focusing on individual large projects, whereas this new role will be completely imbedded in a client team with a far more focused objective on a smaller number of clients.

The clients in this Business Unit have a wealth of data available to them and we are looking for someone who is excited by the opportunity that this poses and who can help to realise the potential of this data and insight.

Who does the role report into?

You will report into the Systems Intelligence Lead in the Business Unit.

What are the 3 best things about the job?

  1. You’ll be the analytics lead working with the best planning team, ensuring we are utilising the data and insight available to us to truly get the best from the client’s budgets
  2. You’ll be answering business critical questions around media choices, budget setting and portfolio management on some the UKs biggest retail clients 
  3. You will be the go to person for both clients and internal teams to help us make the right decisions in an exciting and evolving landscape; both the media world and our clients’ businesses.

What are the measures of success?

  • You will be an established member of our Business Analytics team, sharing insight and knowledge across the agency
  • You will be an established member of the Business Unit, being the go to person to help solve client business challenges through the use of data and insight
  • You will ensure our clients have clear and detailed measurement frameworks, designed and managed by you
  • You will help to answer client business challenges through the tools and techniques available
  • You will own and champion test and learn for our clients and Business Unit, ensuring there is rigour and detail behind all tests being run

What would you expect to achieve in the first 3 months?

  • Established relationships with the key client teams in the Business Unit to understand the challenges and where you can help
  • Established relationships with the other BAM and the Head of Business Analysis to ensure we are sharing learnings and ways of working across the agency
  • Understood each of the key clients, the data and insight they currently have available and how we can be using this
  • Understand the tools and that we have available at MediaCom and be a proficient user of these tools
  • Identified where we need to implement new measurement frameworks on clients and started this process
  • Understood current test and learn that is happening on key clients and how we need to evolve this

What will you need?

  • 3 – 7 years’ experience in marketing with a focus on analytics – role would be ideally suited for a very media savvy analyst or a very analytically focused planner 
  • Detailed media, marketing and measurement knowledge across all channels
  • The ability to convert analysis into real world actionable solutions
  • Strong client facing skills, with the ability to explain complex analysis clearly and simply
  • Excellent knowledge of Excel, common econometrics packages and PowerPoint
  • A creative problem-solving mentality focused on providing robust, pragmatic solutions to adhoc client questions
  • Ambitious, determined and self-motivated


About MediaCom

At MediaCom, we believe in People First, Better Results.


MediaCom is the UK’s largest planning and buying agency, with over 1,400 employees based in 5 offices in London, Manchester, Leeds, Birmingham and Edinburgh.


As a business, we champion individuality and diversity in our people. Through a plethora of initiatives, we ensure that we attract and retain the greatest talent in the industry, all working together to create powerful, ground-breaking work through our unique, connected Systems Thinking approach. Our teams use data, technology and creativity to design communications strategies that build brands and generate sales, and we do it at scale. We believe that putting people first produces better results.


We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training, development plans and regular appraisals to enhance their performances and guarantee great results for them and the company.


MediaCom represents some of the greatest brands in the UK and beyond, both big and small. These include Sky, British Gas, Sony, Vauxhall, DFS, TUI, The Coca-Cola Company and Tesco.


MediaCom is Campaign’s Agency of the Decade (2009 and 2019), and WARC’s most effective agency in the world.


MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.


To find out more about MediaCom visit us here! You can also follow us on Twitter and Instagram!


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*