Programmatic, Account Manager
Description
About EssenceMediacomX
EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
Job Purpose
Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.
You’ll ensure ongoing and timely optimization is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.
What we need from you
Campaign Management
- Build effective media plans to organize campaign actions and goals
- Deliver in depth analysis post campaign to understand performance beyond top line metrics
- Demonstrate clear and thorough understanding of display advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs
- Collaborate with other departments to get the most out of campaigns
- Have a deep knowledge of the industry and always consider how this can be brought to the day to day
Client Management
- Agree with the clients on targets and how to achieve them. Provide spend forecasts and monitor campaigns
- Ensure work is in sync with overall media campaigns and plans are in agreement with the Senior Account Manager and Account Director
Media Skills
- Have an in-depth knowledge of display, and working knowledge of other biddable platforms
- Develop experience in all search and biddable media practices – this includes being able to run display activity on the GDN, and activity across other biddable display and ecommerce channels like Amazon
People Management
- Leverage other people’s skill set to deliver results in clients’ campaigns
- Contribute to the upkeep of display best practice, and contribute to documentation of this
A little bit about you…
Required
- Experience agency-side or client side working on programmatic campaigns with excellent experience of DV360 and Amazon’s Programmatic platform is necessary
- Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed
- Experience running YouTube campaigns
- High attention to detail with an understanding of optimization levers across biddable platforms
Desired
- 2:1 degree from a top-tier university or equivalent ideally
- Experience with planning and running display campaigns on GDN, and Gmail Sponsored Promotions
- Line management experience
- Experience with Google Analytics, DCM/DS3 and DSP platforms, e.g. Trade Desk, Xandr, Google Ads
- Involvement with running campaigns across multiple countries / languages
What you can expect from EssenceMediacomX
EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacomX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.