Description

Who is T&P powered by GroupM?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients. 

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built.  Our teams blend creative, media, experience, and technology specialists from across our marketing practices.  The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.  Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers. 

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

Who is the client?

Electronic Arts Inc. aka EA is a global leader in digital interactive entertainment. EA develops and delivers games, content and online services for internet-connected consoles, mobile devices, and personal computers. EA employ 9,300 people in 31 global locations across the world with more than 30 million registered players around the world. EA is recognised for a portfolio for critically acclaimed, high-quality brands including: The Sims, Madden NFL, EA Sports FC, F1, Battlefield, Need for Speed and Dragon Age. 

EA believes the next 5 years will be more disruptive, more dynamic, and we’ll see more players come into gaming than the last 40 years combined. They strongly believe that data informs their communications strategy, it doesn’t drive, it doesn’t dictate, it doesn’t prescribe, it informs.

What is the role?

We are looking for a talented and experienced International Integrated Planning Director to join the embedded team, working on an exciting, innovation-led account. Your role will encompass supporting the Account leads in setting the direction for the client and for your team, encompassing smooth day-to-day running of the account and working with the client and agency planning team, market coordination, supporting strategic planning and digital teams, as well as pan-European and Global brand partnerships.

You will be able to take both your immediate team and local market teams on a journey with you to ensure best in class delivery, and you will be comfortable managing external and internal stakeholders at various levels.

More than anything, you’ll have an appetite to work at pace, with agility, whilst maintaining focus and quality at all times.

What will be your responsibilities?

• Build strong, trusted relationships with senior clients and internal stakeholders
• Be adaptable and able to fit the unique culture of the embedded team
• Be comfortable presenting to senior clients and helping the Client Lead & business director to run the client relationships.
• Set out the structure, process, tools and talent by market to service our current and future international requirements.
• We need someone who can work with the team to tackle a planning response across markets, as well helping to deliver the response logistically across all media channels – this is a role that combines strategic planning, full funnel delivery and best in class international market management.
• To oversee the financial aspects (including invoicing) of the account and contributing to trustworthy financial forecasting.
• To foresee and pro-actively resolve planning issues with clients and business
• Work with the team to identify key audience insights that drive our responses.
• To assist the client in the development of their objectives, by understanding the challenges and opportunities in their sector. 
• Give strategic input into the planning and execution of the plans to support these objectives.

Who are you?

• Experience in International Account Management
• Experience in Comms Planning and translating a strategy into media activation across all channels
• Experience team leader and manager, able to adapt to work with a variety of personalities and inspire great work from your team
• Confident presenter who can design and deliver great work for clients and tailor their narrative to their audience
• Experienced in running all aspects of an account – from team recruitment to stakeholder management and financial forecasting
• You are a good listener and able to collaborate with a wide cross section of people
• You have a solid history of working across a range of clients and are able to demonstrate how you have solved client business challenges with digital solutions – ideally Gaming and or Entertainment client experience would be an advantage.
• You exude the behaviours of the agency – Pioneering, Energetic and Honesty and are able to lead, inspire and motivate the team and wider network to consistent great work.

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