GroupM | Finecast Addressable TV Data & Tech Manager

Addressable TV Milan, Italy


Description

Position at Finecast

Finecast is the GroupM Addressable TV company which enables advertisers to precision target viewers across on-demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access.

YOUR ROLE IN A NUTSHELL:

The Product team is tasked with advancing addressable TV solutions in the Italian market by developing practical and effective solutions for clients. The team is responsible for requirements gathering, investing in technology and data partnerships that advance capabilities for our clients as well as product development and maintenance of all solutions including but not limited to engineering, analytics and development.

This includes working closely with GroupM agencies and clients to understand their needs, staying at the forefront of the ad technology industry and establish strong product development and management practices within the team ensuring projects are delivered from conception right through to deployment and iterating and optimising once live.

The Data & Tech Manager team will be tasked to work heavily with our technology and data partners as well as developing best practice for pushing and optimizing our product.

REPORTING OF THE ROLE:

Head of Finecast

KEY STAKEHOLDERS:

Client & Engagement Team, Operations Team, Product Marketing, GroupM Digital, GroupM Investment, GroupM agencies

WHAT YOU SHOULD SPEND YOUR TIME DOING:

The day-to-day responsibilities of the Data & Tech Manager:

Tech

  • Develop a deep understanding of client requirements and challenges across the broader advertising industry.
  • Develop and articulate a deep understanding of the Addressable Adv proposition and existing capabilities as well as how the market is approaching various client challenges.
  • Evaluation and adoption of independent measurement solutions that promote and fairly attribute the efficacy of client investment.
  • Improve and advance identity solutions e.g. data clean rooms and interoperability with technology platforms, expanding first party data capabilities with GroupM’s suite of data services.
  • Develop the addressable creative solution in partnership with key creative and technology vendors.
  • Foster strong relationships with an array of technology and data partners such as DSPs, SSPs, SSAI vendors, header bidding, creative solutions, mobile technology and others to develop best in market addressable TV products and solutions for our clients

Data Partnership

  • Expand our addressable data footprint evaluating and integrating new partners
  • Develop trusted partnership mentality with broadcaster and publisher community to create innovative solutions
  • Define and deliver data strategies which meet both clients’ requirements and tech constraints that a developing product like addressable tv is still facing 

People

  • Work hand in hand with the client services, engagement and product development team to ensure technologies and data assets are rolled out to market in a timely manner.
  • Develop strong cross functional relationships with all departments from product development, operations, engagement, client services and marketing.

WHAT IT TAKES:

  • Demonstrated strong, trusted relationships with key stakeholders
  • Solid knowledge of tech and data ecosystem
  • Deep understanding of the addressable channels, particularly the programmatic ecosystem
  • Product management experience, launching a solution from requirements gathering, through to development, execution and optimisation
  • Customer relationship experience, strong client focus
  • Ability to gain excellent product, competitor & market knowledge
  • Good communication skills – verbal and written
  • Results / goal oriented over task oriented

EXPERIENCE:

The ideal candidate will have deep expertise and experience within the Italian advertising market, the ad technology ecosystem. Bringing your TV and digital video experience in your previous roles is preferred. Your proven track record of evaluating or dissecting ad tech partnerships. Comfortable developing and maintaining long standing and valuable relationships across the board, from internal stakeholders through to agencies, vendors and broadcasters. This is a great opportunity for someone with a passion for the future of Television advertising in all its forms.

COMPETENCIES:

  • Highly proficient with ad tech evaluation / RFIs etc
  • Advanced knowledge in digital identity
  • Strong documentation processes
  • Data clean room, DMPs
  • DSP, SSP, programmatic ad tech
  • Strong MS Excel
  • SQL/data and analytics foundations a strong bonus
  • Comprehensive understanding of metrics: Media (impression, GRP, CPV ...), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, ...), Statistics (Correlations, sample sizing...)

ADDITIONAL SKILLS (one or more of the following skills would represent a major plus during the selection):

  • BA in Computer Science/Information System or any alternative of the same field
  • Hands on experience in data connection & import, data preparation & transformation, data gateway & warehousing, for business intelligence projects
  • Hands-on experience with a self-service business intelligence tool (Power BI, Tableau, or similar)
  • Integrate reports into other applications using embedded analytics like Power BI service (SaaS), or by API automation
  • Knowledge of Cloud Provider Services (AWS, Azure, Google, etc)
  • Knowledge of Versioning systems (GIT)
  • Knowledge to use Python and main Packages & Libraries for ML and AI (i.e. TensorFlow, Keras, Theano, Scikit-learn, PyTorch, NumPy, etc)
  • JavaScript, CSS, and other main JavaScript Libraries
  • Analytical thinking for translating data into informative visuals and reports (dashboards, KPI scorecards, etc)
  • Knowledge in Maths, Probability and Statistics for data science and machine learning tools development

Location

 Wpp Campus in Milan (plus the option for smart working some of the time)