Account Manager, Data Science and Tool Development

Data, Analytics & Insight London, England


Description

Position at Mindshare

 

 

 

 

 

 

 

 

 

JOB TITLE: Data Science & Tool Development – Account Manager

DEPARTMENT/TEAM: Marketing Sciences

LOCATION: Central St Giles, London

 

The Marketing Sciences team is charged with accelerating our clients’ growth by integrating data and analytics into marketing decision making. We work with senior marketing and business decision makers to provide analytical solutions for their most pressing marketing challenges. Our role as a team is to:

  • Find creative ways to use data and analytics to uncover powerful marketing insights that drive growth for our clients
  • Design and implement measurement and effectiveness frameworks that drive performance in marketing
  • Develop new analytical products and tools that can identify opportunities for growth and performance improvements in our clients marketing
  • Cultivate a culture of effectiveness in our client’s marketing by evangelising and enabling experimentation, testing and constant learning

 

CORE RESPONSIBILITIES:

As an Account Manager, you will be involved in creating data led decision support tools and applications. These tools will play a crucial role in helping non-technical users to take data driven decisions by simplifying complex analytical insights into easy-to-use applications.

This role uniquely combines creative thinking, numerical aptitude, coding ability, data visualisation and presentation skills. You will be involved in all aspects of this process from conceptualising, designing, prototyping, creating and evangelising the tools and applications.

You will also be involved in demonstrating the tools and will provide end users with the necessary training to use the tools. You may also be involved in agency pitches to showcase your creations to clients.

In addition to creating new tools, you will also be responsible for maintaining, improving and further developing some our existing tools.

 

PERSON SPECIFICATION:

  • Numerate / analytical degree such as statistics, econometrics, mathematics, sciences or computer sciences. Candidates from other educational backgrounds will also be considered if they demonstrate a high level of competence across all other criteria
  • 2 to 4 years’ experience in analytics and data led application development
  • A good understanding and knowledge of using statistical methods within a business/marketing/media environment
  • Proven experience building and maintaining apps/tools

 

Technical skillset:

 

  • A good understanding of building analytical applications from initial ideas through to deployment and bug fixing
  • High level of data literacy with a strong ability to organise, automate and process data in a systematic and repeatable way
  • Coding fluency in R for use in data and analytical work with familiarity and fluency in developing data-led applications in R Shiny is essential
  • Experience of coding applications in other frameworks (e.g. Python - Dash and Flask) is desirable (but not essential)
  • Familiarity in the use of versioning software e.g. Git or similar
  • Some experience / capabilities in one or more of the following analytical skillsets is desirable:
    • Econometric modelling / market mix modelling
    • Business forecasting
    • Machine learning methods as applied in a marketing context
    • A/B testing and multivariate testing
  • Working knowledge of one or more of the following Python, SQL, VBA, SPSS, Q – also desirable but not essential

 

Consultative abilities:

 

  • Understanding of marketing / advertising challenges and the ability to create data led applications to inform decision making in this area
  • Ability to work with non-technical stakeholders to understand business requirements and translate into ideas and concepts for applications / tools
  • Ability to quickly pick up and learn the use of business tools to inform decision making. Prior understanding of common marketing tools and systems is a plus
  • Good presentation skills – both verbal and written. Ability to communicate data led insights in a simple way

 

ABOUT MINDSHARE

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries; each dedicated to forging competitive marketing advantage for businesses and their brands.

 

OUR APPROACH

Technology is changing our lives in astonishing and unimaginable ways and, in media, we are lucky enough to be working at the very heart of this change. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences, data and technology meet.

This media playground is an exciting, vibrant and fast evolving space - a space that’s buzzing with innovation and creativity. A space where new people behaviours, habits and routines are fast emerging.

WORKING FOR MINDSHARE

We invest heavily in staff development- training is extensive from the most junior level with mock pitches, cross-media training, and learning modules. In January 2012 Huddle was launched- an innovative future planning discussion collaborating across our global network: www.mindshareworld.com/uk/huddle

 

COMMITTED TO DIVERSITY AND INCLUSION

Our aim is for Mindshare UK to be the most inclusive place to work in the country! We have a wide range of Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, Mental Health Allies and Back in the Game. We work collaboratively to shape a coherent, progressive and deliverable programme that support our goal of complete inclusion.