Global Product Director

Social Media & Content London, England



Global Product Director

About INCA

The global INCA team is responsible for defining and managing the strategic direction, market expansion, growth, and development of new capabilities that fuel the influencer and content marketing solutions that local INCA teams offer to our clients.

As part of this, they are responsible for developing new products based on both the revenue opportunity for the business as well as the increased value those products will allow local teams to deliver. Members of the global team are expected to be leaders in their field – presenting solutions to local INCA teams, agencies, clients and the broader GroupM community as subject matter experts.

About the role

Influencer and content marketing continues to evolve rapidly and will play in increasingly important role in the marketing mix for GroupM and WPP clients. As GroupM’s influencer and content solution, INCA has operations across 20 markets and leads the industry in providing solutions to agencies and clients. To ensure we maintain a leadership position, we’re looking for a superstar to join the Global Leadership team. The Product Director is responsible for the overall product roadmap across INCA, focusing on product design, implementation and roll out.

The Product Director is responsible for ensuring that internal and client (agency) stakeholders are informed of and consulted on new product developments and product iterations, whilst looking for new opportunities to grow revenue via the evolution of existing or introduction of new media products in the influencer and content marketing space. INCA’s Intelligent Influence positioning means we’re working at the forefront of the industry, exploring what’s possible at the intersection of influencer marketing, outcome media solutions and commerce.

The Product Director will work in close collaboration with the Business Development Director, Programme Director and reporting the Global Managing Director.


Role requirements

Product Leadership – You will design the INCA product roadmap through a deep understanding of the influencer space, paid social platform expertise, programmatic activation via DSP’s and how social commerce solutions are incorporated into the influencer space.

Revenue GrowthThe product director will identify new opportunities and growth areas as well as those in decline amongst the existing product set. They will coordinate responses to grow revenue and improve commercial performance accordingly whilst ensuring key stakeholders are consulted and informed.

Senior Stakeholder Management The product director will ensure the INCA Global team are kept up to date with the product roadmap and provide transparency and coordination of the decision-making process. They will have a relationship with senior Local INCA Leads, local product leads, and senior agency stakeholders, ensuring their feedback is considered in the product development process.


CollaborationWorking with stakeholders from across INCA Global and Local teams and agency partners to collaboratively develop new and existing products.

InnovationConducting market research and analysis to identify new revenue and commercial optimization opportunities.

Leadershipgrowing a team to cover product management and implementation across markets and ensuring that all INCA products are built in-line with the INCA and GroupM vision, following product management best practice. Evangelising INCA products and breaking down complex processes into easily digestible value propositions to senior agency stakeholders and clients is key.


  • Good knowledge of the influencer & content marketing industry
  • Good knowledge of paid social, DSP activation, and eCommerce
  • Extensive experience of developing and delivering media solutions and products
  • Some experience of working within agency / media group environments

Skills required

Application of industry & technical knowledgeOwnership of the product roadmap and coordination of product management and implementation efforts requires an excellent understanding of the influencer, content marketing and media landscape as well as product management best practice.

ProfessionalismThe Product Director must be able to coordinate activity with global and local stakeholders and ensure the timely delivery of products in-line with the roadmap. They must inspire those they work with to deliver best-in-class solutions whilst insuring product management best-practice is followed.

Great communication Senior stakeholder management is integral to this role, ensuring that internal and external parties are kept informed of roadmap and other product related updates. The product director must also ensure that revenue opportunities and important decisions are communicated to GroupM leadership.


GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

If you need assistance or an accommodation due to a disability, please email us via [email protected].