Analytics & Measurement Associate Director

Data, Analytics & Insight London, England


Position at EssenceMediacom

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ROLE: Analytics & Measurement Associate Director


About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediacom London*




We are seeking a highly motivated and organized Analytics & Measurement AD to join our team at EssenceMediacom to join the Coca-Cola team.


About the role/Team

Analytics & Measurement Associate Director role is focusing on driving global measurement l learning agenda, working with the global Data& Measurement lead and local Operational Unites (regions) to define measurement & learning agenda, conducting performance analysis for global campaigns and cross-campaigns, working with TCCC data sources, and collaborating with various teams to produce deep-dive insights from media delivery data.



Objectives of the Role

The primary role is to implement measurement and learning agenda across Operational Units (regions), analyse TCCC media performance and produce insights, learnings, and benchmarks for main performance metrics.


The AD will work closely with TCCC global Data & Measurement lead, broader data & analytics team, and global function leads to ensure implementation and localisation of the global measurement vision, driving the learning process and analytics approach to media measurement. In this role, you will also be involved in broader global Measurement and Analytics projects.


Key Areas of Responsibility and Accountability


  • Implement global measurement, learning & analytics frameworks across audience, technology & dynamic creative solutions for media.
  • Create brand reviews from insight & testing as to how to evolve media best practices which will also inform channel-specific guidelines.
  • Provide expert opinion on channel and digital media measurement solutions to clients & account teams.
  • Co-write T&L plan with Insight Senior Analyst.
  • Collaborate on global measurement and analytics projects.
  • Collaborate with audience strategists, measurement & digital leads to produce deep dive insight from media delivery data to inform TCCC media strategy.
  • Manage relationships with the client’s team.
  • Work with broader global and OU teams to build strategic measurement partnerships with TCCC-preferred media partners to deliver best-in-class media measurement solutions in media.
  • Manage relationships with the global reporting automation team to ensure the smooth delivery of complementary solutions.
  • Set automation & reporting strategy and roadmap.
  • Liaise with operations leads to integrate new tools into ways of working processes.

What we can offer you.

-          Company pension scheme

-          Private medical insurance

-          25 days holiday (increases with length of service)

-          Life assurance

-          Permanent health insurance

-          WPP share options scheme.

-          Discretionary bonus scheme

-          Free eyecare vouchers and money off glasses

-          Extensive training and development

-          Corporate gym memberships

-          Cycle-to-work scheme.

-          Interest-free travel loan

-          Free breakfast (cereal and fruit)

-          Smart shopper (online discount on a variety of products)


Sounds good? We’d love to hear from you!