Senior Media Executive

Media Planning, Implementation & Activation Cairo, NA


Description

Position at GroupM

GroupM, Mindshare, Mediacom & Wavemaker are seeking Senior Media Executives to join their teams.

The Senior Media Executive supports the Media Manager with multi-channel media planning activities across an assigned portfolio of clients.  

  Job responsibilities:  

  • To develop a deep understanding of all media channels and how each is planned, evaluated and optimized. 
  • To monitor all competitive activities and develop competitive reports for various accounts on a regular basis. 
  • To support the Manager in developing the Connections Plan using the planning tools
  • To support the Manager in devising the channels' strategy: define the channels' role, identify how the brand will behave in the channel and specify the components that will be optimized within each channel. 
  • To support the Manager in adapting all selected channels to deliver the strategic direction & connections architecture. 
  • To work with the Manager on devising the optimized multi-channel media plan and manage the final budget allocation by medium taking into account the Connections Plan and the brief from the Connection Planner.
  • To brief ad ops team on the campaign and ensure implementation and stewardship of all components of the media plan and ensure all media deliverables are met on time. 
  • To work with the team on monitoring the results of campaigns, and optimizing the performance. 
  • To ensure reports are sent to the client as per the agreed frequency and agreed on template along with proper analysis, learnings, and recommendations. 
  • To support the Manager in monitoring account profitability including looking for growth potential within existing accounts and aid in related accountability and billing. 
  • To work closely with the Manager and media partners to create tailored proposals and opportunities for an account based on brand’s objectives and goals. 

Key Skills & Experience:

  • Minimum 3 years media planning experience. Preferably within an agency envirnment
  • Strong technical experience of media channels & reporting
  • Good communication & stakeholder relationship skills