Account Manager, SEO

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at Mindshare

ABOUT MINDSHARE

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

OUR APPROACH

Technology is changing our lives in astonishing and unimaginable ways and, in media, we are lucky enough to be working at the very heart of this change. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences, data and technology meet.

This media playground is an exciting, vibrant and fast evolving space - a space that’s buzzing with innovation and creativity. A space where new people behaviours, habits and routines are fast emerging.

WORKING FOR MINDSHARE

We invest heavily in staff development- training is extensive from the most junior level with mock pitches, cross-media training, and learning modules in conjunction with the GroupM University. In January 2012 Huddle was launched- an innovative future planning discussion collaborating across our global network. Due to the global pandemic, we found ourselves hosting our first virtual Huddle event in November 2020 which was a big success. Find out more here: www.mindshareworld.com/uk/huddle

It’s not all work here - Mindshare hold social events for everyone including festive and summer parties and monthly get-togethers. In May 2018 Mindshare launched its first health and wellbeing event called Mindshare Balance Day. Every year we close the agency for a morning to host inspiring talks and activities around health and wellbeing.

ROLE OBJECTIVE

To support clients in meeting their business objectives, by translating them in to best-in-class, bespoke SEO and content strategies that drive business value and help hit forecasted KPIs. Whilst supporting both the SEO Account Directors and working alongside other Account Managers and Account Executives.

KEY RESPONSIBILITES

With the support of an Account Director, the SEO Account Manager will be responsible for the day-to-day management of Tommy’s, Apple, Unilever and Tyl. Responsibilities include:

          Client Servicing & Management – Visible as a key point of contact for clients and ensuring they are happy with work delivered

          Workload Management – Manage their own tasks as well as the Account Exec across multiple clients

          Content Strategy - Develop functional content strategy using several sources including keyword analysis, competitor research and qualitative data. These skills will be particularly applied to Tyl

          Content management – Manage the implementation of the content strategy and owning the recommended content hubs

          Offsite marketing – Work alongside outreach specialists to develop & co-manage influencer outreach campaigns

          Technical SEO – Conducting technical audits with a mix of under-the-hood and tool techniques. Looking after product releases from indexation to implementation checks

          Analysis/Insight – Discovering deep and meaningful insights to help inform strategies in highly competitive markets using a mixture of data sets, particularly for Unilever and Apple

          Measurement – Ensure performance is benchmarked and measured and push the boundaries of reporting standards.

          Team Support – As a line manager, support the evolution of an Account Executive and the wider team

          Collaboration – Working closely with the other SEO sub-teams as well as Mindshare analytics, media, and planning teams to deliver consistent and considered work

          New Business – Assist in growing business with existing clients as well as involvement with new business

SKILLS & BEHAVIOURS

          Confident with SEO content strategy work streams, including curating content hub ideas with data to support

          Strong technical SEO skillset with experience in under-the-hood audits and reading raw source code as well as using tools such Screaming Frog and/or Deepcrawl

          Confident with influencer outreach, including development of campaign ideas and execution

          Experience building and managing relationships with clients as well as written and verbal communication skills with a meticulous eye for detail

          Confident presenting to stakeholders on a regular basis

          Advanced knowledge of Microsoft Word, Excel and PowerPoint, a knowledge of Apple software including Keynote and Numbers is advantageous