Marketing Manager

New Business & Marketing London, England


Description

Position at GroupM

About us

Kinetic are the UK’s #1 specialist out of home (OOH) agency. We work with more of the UK’s leading brands and agencies than anyone else to influence valuable audiences on the move. We are a diverse group of passionate experts, united in our devotion to one medium.

We are entering a new era for OOH, one defined by significant growth, disruption, and tech innovation. We want to be the agency that is leading the industry through this change. To deliver outcomes that are human, inspiring, and effective.

Our company values demonstrate how we build relationships and conduct business. They are- agility, integrity, innovation, passion and focus. Our world is changing, and we are looking for new talent to join us. People who are excited by the possibilities ahead for OOH, that share our appetite for change, that can live our values and will help us to transform our business and the wider industry.

 

Objectives of Role

 

The Marketing team has been tasked with being an integral part of how Kinetic bring clients back to OOH as the pandemic eases and drive a return to the trajectory of growth seen over several years pre COVID. Therefore, there is a huge focus on and investment in our external communications which means you would consistently work closely with UK senior leadership including the Head of Marketing, the Chief Client Officer and the CEO.

Overview of Responsibilities

 

  • Working closely with and supporting the UK Head of Marketing and our Global team to:
    • Create and maintain an annual comms strategy to promote key marketing messages and grow the audience of our website, newsletters and all social platforms
    • Create and produce marketing collateral designed to inspire clients to invest more in OOH e.g. idea generation, copywriting, document creation and design briefing
    • Deliver ad hoc projects (e.g. events, pitches, merchandise) including production and creation of content, logistics, management of suppliers
    • Drive recognition to reflect the amazing work we produce through industry awards - including creation of annual calendar, identification of relevant campaigns and writing and compilation of entries

 

  • Lead the creation, production and publication of specific external communications:
    • Update Kinetic website on a regular basis with news, campaigns, insight etc.
    • Conceive and create content for all social media platforms e.g. tweets, stats, images, gifs, short video
    • Produce monthly and ad hoc newsletters
    • Create content for annual events calendar
  • Produce monthly analytics reports for above platforms including audience growth and content analysis
  • Lead OOH campaign PR efforts, as well as some thought leadership
  • Maintain and update our contact database on a continual basis
  • Develop detailed understanding of OOH industry and Kinetic’s key clients and integrate this knowledge into comms plan
  • Work in partnership with designers on collateral as needed, including briefing, feedback and sign off

Key Competencies

  • Excellent communicator who can create meaningful and collaborative relationships internally and with our partners (e.g. media owners)
  • Confident writer and editor with the ability to write in a succinct and engaging manner
  • A creative thinker who’s not afraid to get involved with the detail/admin side of projects
  • A team player who works well under pressure, can effectively manage and prioritise own project schedule and hit deadlines
  • Highly organised and resourceful with the ability to multi-task, effectively managing multiple projects and ever-changing priorities
  • A naturally curious personality with a passion for advertising and marketing
  • Someone who takes pride in every single job, no matter the size and has a keen eye for fine detail
  • Experience in a marketing role with proven track record of delivering innovative marketing campaigns

 

Technical skills

  • Must have excellent writing skills and editing skills
  • Must have excellent working knowledge of PowerPoint and Excel
  • Must have excellent working knowledge of social media platforms (Twitter, LinkedIn, Instagram)
  • Familiarity with marketing CMS platforms e.g. (WordPress, Campaign Monitor) and Adobe Photoshop skills are beneficial

Kinetic is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.