Role: Digital Media Planner

Department: Media

Reporting to: Digital Manager/Digital Account Manager

Location: Bucharest

Overview:

You will become a part of the Digital Planning team inside a business unit. You will be in charge with producing effective online media plans, based on media objectives and given a specific budget. 

You will complete plans on behalf of clients, mentored by the Account Manager and will assist with all media administrative duties, including client financial reports, with a high degree of accuracy.  

Responsibilities:

• Develop integrated media planning solutions according to client brief and strategy;

• Prepare digital media plans and other deliverables and executes media plan implementation;
• Closely collaborate with GroupM responsible/s and media suppliers to ensure perfect implementation of digital plans;
• Monitor campaign performance and build campaign reports for the clients;
• Recommend the necessary optimizations and supervise their implementation;
• Demonstrate an understanding of the media and technology developments that influence performance planning and clients’ business;
• Work with trafficking, ad-serving and finance departments as part of the media management process;
• Proactively address processes and communications issues and impediments and is supporting the planning team to deliver business objectives;
• Ongoing plan check-ins and optimizations for all campaigns;
• Manage day-to-day plan changes and maintenance of media plans;
• Assist the Financial department and conducts all trafficking tasks necessary for monthly invoicing;
• Develop competitive analysis for the clients using the Agency’s and other available tools within the market;
• Responds to all tasks and requests in a timely, professional and efficient manner.

Education, skills and behaviours:

• Native Romanian;
• 2+ years of experience on a similar role;
• Ideally educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics or engineering;
• Numerate and analytical;
• Excellent written & verbal English language skills/grammar;
• PC literate (Excel, PowerPoint, Word);
• Demonstrable strong planning skills;
• Experience in implementation planning;
• Very good communication skills;
• Good analytical skills to identify consumer journey planning;
• Good target orientation e.g. very results driven, ability to work effectively to targets.

ABOUT MINDSHARE:

Mindshare (part of WPP) is an inclusive global company of 10,000 people, in 116 offices and 86 countries, with diverse opinions, cultures, and passions. Together, we drive Good Growth for our clients and the industry—growth that isn’t just a flash in the pan, but enduring, diversified, and more sustainable over time. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values. At the heart of what we believe in is Energy (the essential ingredient for creativity), Empathy (understanding people and pushing beyond the surface), and Impact (empowering our people and clients to change the world). Mindshare was named the #1 Global Media Agency Network by WARC for the third consecutive year, recognized for media excellence, creativity, and agency performance.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

Applications will be processed continuously. Only shortlisted candidates will be contacted.