Global Programmatic Lead

Programmatic, Biddable, Paid Media & SEO London, England


Description

 

Job Title

Programmatic Lead

Operating Company

MediaCom

Location

London

 

About the team:

The Global Leadership team for PSA Groupe is a pool of media specialists, strategists, digital and data professionals dedicated to the PSA Groupe client. Responsibilities include delivering global to local media strategies, with the support of the local teams, finding performance efficiencies and driving outcomes for the client. They are mostly based in Paris.

 

It includes a dedicated digital unit, that aims to ensure digital media excellence & consistency transversally, through the different brands from PSA Groupe. This unit works with dedicated specialist team including PBU in France and Xaxis at a global and local level.

 

About the role:

The role requires a more integrated way of working, working alongside the Xaxis European HQ team (London), the PBU France team (Paris), working together on the PSA product and delivery including the Pan Regional hub. This integration continues in Paris with the global account teams at MediaCom, a requirement to participate in the weekly team status meeting, work with the digital leads as well as the Data Strategy & Tech teams as well as contributing to work discussions in these areas.

The role includes frequent trips to Paris, to meet PSA Groupe as well as the MediaCom Global Leadership team.

 

Roles & responsibilities of the Global Programmatic Lead, PSA:

  • Owning the Account relationship (at Group level and at brand level) under the supervision of the client dedicated Mediacom Digital Officer and responsible for client growth strategy and targets.
  • Generating the global programmatic Strategy for PSA Groupe, consistent with the overall digital pillars (KPIs, audience principle, data sources, tech ecosystem), and in coordination with the Digital Officer.
  • Ensuring that the global account teams view you as part of an integrated team rather than a silo specialist unit.
  • Fostering strong relationships with the Xaxis European HQ teams & developing a deep understanding of the needs of both the agency and the client.
  • Developing the performance tracking & framework, to be then reported at PSA Groupe level.
  • Creating operational excellence and campaign performance frameworks and training programmes to position Xaxis product offerings as being aligned to ‘Outcomes’ with clear measurable values.
  • Driving adoption of such frameworks and central strategic guidelines.
  • Contributing towards the building of new capabilities for the PSA account for Xaxis that offer clear uniqueness and value.
  • Working on the global innovation and tech roadmap for PSA central (Xaxis product releases, DSPs, [m]Insights) – together with the global team for some topics.
  • Becoming a trusted partner of local Xaxis MDs as well as EMEA client teams.

Profile:

  • Minimum 4 years’ experience in Digital Account Management with experience in the auto vertical preferred.
  • Ability to travel regularly to Paris & Dusseldorf.
  • Direct experience of RTB, Ad Serving, the roles of DSPs, SSPs and targeting
  • DV360 certified and usage of Appnexus.
  • French speaker would be a plus

About MediaCom

Welcome innovators, initiative takers and instigators.  

 

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

 

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

 

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

 

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

 

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

 

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

 

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

 

Do you want to work with smart, creative, enthusiastic people? So do we.

 

Welcome to MediaCom

 

 

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK@GroupM.com.