Paid Social Senior Account Executive, EssenceMediacom – EMEA Activation Hub (UK Based)  

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.   

Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.  

Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.  

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, EY, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, and Sony.  

Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook.  

About GroupM Nexus  

GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies.   

GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners, and continued development and deployment of industry-leading benchmarks.  

Reports to: Paid Social Account Director  

The role  

We are the EssenceMediacom Worldwide Paid Social team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets.  We work on a mix of blue-chip clients for both direct and brand led initiatives including but not limited to: The Coca Cola Company, EY, Dell, adidas & Sony.    

We are looking for a driven and enthusiastic Paid Social specialist to join EssenceMediacom Worldwide as a Paid Social Senior Account Executive. The Paid Social Senior Executive will work as part of a client focused team and will work closely with media owners and third-party technology platforms for campaign management, optimisation and reporting. The role requires an understanding of core paid social advertising formats and creative best practices.  The role requires an advanced understanding of paid social principles, how marketing campaigns work cross market, plus an advanced analytic aptitude. It requires an ability to be highly motivated, numerate and articulate, both when speaking to clients, writing documents and analysing.  Above all it requires a natural passion for social media and its importance to marketers.   

The successful candidate will be able to develop their career with EssenceMediacom as they will be enabled to continually improve and expand on their paid social skills, with growth opportunities both upwards and sideways.   The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.   

Accountabilities include:  

Strategic Skills  

• Work with the Account Manager and Account Director to identify and lead new opportunities for campaigns.
• Lead in the creation of monthly client reviews - providing insights on campaign performance.
• Demonstrate confidence and clarity in communicating with the team, clients and media owners
• Develop knowledge and understanding of other EssenceMediacom departments/services
• Maintain strong working relationships with other relevant EssenceMediacom departments
• Have an advanced understanding of the role of Paid Social in the digital mix.
• Identify new initiatives and opportunities on client accounts, for example, the testing of new platforms such as Snapchat or new technologies for campaign improvements
• Improve knowledge of client business to ensure greater appreciation of Paid Social delivery in the overall mix
• Keep abreast of any developments in the Paid Social market
• Gain and develop experience in other media, such as wider biddable media
• Build strong partnerships with third-party technology vendors  to ensure up-to-date knowledge of product roadmaps and beta test opportunities
• Foster relationships with media owners including Facebook, Twitter, and LinkedIn

Client Account Management  

• Advance on already established basics of client account servicing and best practices in managing results to meet client KPIs
• Take commercial responsibility for campaign budgetary management including bookings and billing
• Be responsible for requesting and chasing PO’s. 
• Organise budget caps to ensure agreed budgets are not exceeded.
• Ensure all media spends are entered onto DDS in a timely fashion.
• Support wider team in client servicing best practices

Operating and Technical Requirements  

• Ensure robust operational process and workflow across social media advertising campaigns in line with EssenceMediaCom internal process and industry best practice
• Leverage third-party platforms for campaign social media advertising management, optimisation and reporting.
• Be responsible for the technical set up of Paid Social campaigns with adserving and tracking systems or QA the work of any junior staff using these systems
• Be responsible for implementing campaigns into Paid Social providers and/ or technology interfaces for buying
• Take ownership of account/campaign delivery
• Be responsible for accurate daily, weekly and monthly reporting and commentary.
• Enact the delivery , optimisation and reporting of Direct Response and Brand social media advertising campaigns across Facebook, Twitter and other social platforms
• Apply the appropriate use of tools to drive accountability, operational efficiencies and actionable business insights; with the scoping of costs and agreed client outputs.
• Act responsibly and professionally at all times, representing the team, department and company.

New business   

• Support Head of Paid Social responding to RFIs and RFPs
• Participate in pitches and help with new business wins

A bit about your skills and experience:  

•          An understanding of core Paid Social principles  

•          An understanding and passion for social media, content & creative best practises.  

•          Moderate level of experience in optimising digital media across one or more channels including Google Display Network, Google AdWords, Facebook, Twitter, LinkedIn  

•          Excellent Microsoft Excel, Word and PowerPoint skills.  

•          Excellent project management skills   

•          Effective and efficient working style   

•          Language skills desired  

•          Reporting experience and understanding of analytics tools  

•          Highly organised  

•          Team player  

•          Excellent written & verbal English language skills/grammar; a strong communicator  

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