Account Manager - Paid Search

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at Mindshare

  

Context of the role

 

A role exists within Mindshare on a growing Paid Search specialist team.

Reporting into the Paid Search Account Director, your role will be focused around managing a team of Paid Search professionals, dedicated to producing the highest quality of work within agreed deadlines. You will ensure your team has the necessary tools and skills to maintain the Mindshare best practice approach, ensuring all our clients’ needs are met and expectations exceeded within multi-channel campaigns.

 

 

About you

 

  • Exceptional hands on Paid Search experience and comprehensive knowledge of best practice.
  • Experience supporting, developing and mentoring junior team members.
  • Experience managing DR campaigns, optimising accounts to achieve performance targets.
  • An expert in using audiences to optimise Paid Search campaigns.
  • Preferable experience applying scripts and automation to optimise and complement campaign management tasks.
  • Proficient in using advance features available within search management platforms such as Google Ads, Microsoft Advertising, Search Ads 360 etc.
  • Able to clearly articulate the rationale for proposed campaign tactics.
  • Aware of how search can integrate with other digital and offline channels.
  • Able to devise a testing approach delivering statistically significant results and insight.
  • Experience working with client leadership, developing day to day client relationships.
  • Analytically minded with good attention to detail, able to identify trends in large data sets.
  • A high degree of numeracy and literacy are essential.
  • Highly literate in Excel, PowerPoint, Outlook and Word e.g., creating and formatting presentations, pivot tables, Excel formulas, creating graphs and tables etc.

About your experience

 

  • Proven experience in channel working at agencies / clients.
  • Proven experience in team management and/or mentoring and coaching others.
  • Experience gained working with the relevant technologies.
  • Passionate about the internet and technology, with a keen interest in the development of PPC as a channel, keeping track of new developments within the industry.

 
About the role

 

Performance

 

  • Leading the planning, creation, and on-going management of Paid Search campaigns.
  • Carrying out health checks on Paid Search accounts to ensure they are set up and running as per Mindshare best practice.
  • Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities.
  • Creating and leading the execution of development and testing plans including media owner betas where possible.
  • Preparing presentations and leading client calls and face to face meetings
  • Working with the AD to devise campaign strategy and translate this into campaign delivery
  • Develop and manage your Paid Search team to an industry leading standard.
  • Responsible for quality of all work output from your team across all clients; ensuring that it conforms to agency best practice.
  • Monitor client results and delivery against forecast & provide clear strategic direction on how to improve performance.
  • Challenge & interrogate briefs, ensuring delivery is of the highest standard, on time and in line with agency values.
  • Build & maintain project and account development plans outlining all key tasks for clients. Ensure work is always in line with client's overall strategy.
  • Accurately forecast potential delivery & ROI for existing & new clients.

 

 

About Mindshare

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

 

Our Approach

Technology is changing our lives in astonishing and unimaginable ways and, in media, we are lucky enough to be working at the very heart of this change. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences, data and technology meet.

This media playground is an exciting, vibrant and fast evolving space - a space that’s buzzing with

innovation and creativity. A space where new people behaviours, habits and routines are fast emerging.

 

Working for Mindshare

We invest heavily in staff development- training is extensive from the most junior level with mock pitches, cross-media training, and learning modules in conjunction with the GroupM University. In January 2012 Huddle was launched- an innovative future planning discussion collaborating across our global network. Due to the global pandemic, we found ourselves hosting our first virtual Huddle event in November 2020 which was a big success. Find out more here: www.mindshareworld.com/uk/huddle

 

COMMITTED TO DIVERSITY AND INCLUSION

Our aim is for Mindshare UK to be the most inclusive place to work in the country! We have a wide range of Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, Mental Health Allies and Back in the Game. We have created the Collective who are a small group of people with representation from our employee resource groups who work collaboratively to shape a coherent, progressive and deliverable programme of activities that support our goal of complete inclusion.