Content & Social Lead
Description
We're looking for a Content Activation & Social Lead for our Entertainment business unit (GroupM Entertainment) someone confident in mixing great creative skills with a deep understanding of social media, branded content and entertainment (live, music, tv shows, gaming and so on…).
If you firmly believe that the editorial plan is dead and social media is less about vanity metrics and
more about conversations between a brand and its community, well, we have at least two things in
common, and you should continue reading.
The ideal candidate has a T-shaped expertise, with solid experience in building memorable digital
branded experiences and a "roll-up-your-sleeves" mindset that helps bring together all the (many!)
disciplines that characterize our agency.
Requirements
• PEOPLE MANAGEMENT: Reporting directly to the Head of Creative & Content, you will be in
charge of the coordination and growth of resources of a team of approx. 10 people (including
Content & Social Managers and Content & Social Specialists).
• CROSS-UNIT COLLABORATION: Sync with the Creative Direction and all the internal
capabilities (i.e. content strategy, branded content, influencer marketing, sport marketing,
experiential marketing) to generate connected and integrated storytelling for our clients.
• INNOVATION: Keep the team and clients updated on best practices and the latest industry
trends, promoting innovation and experimentation with a strong focus on gaming, live
streaming, entertainment and new formats.
What background we have in mind for this position:
• 8+ years of experience in a similar role in creative, content or digital agencies;
• a consultant attitude;
• ability to manage multiple projects with diZerent deadlines and stakeholders;
• a team leader and a team player;
• a deep understanding of social media landscape, trends and platforms;
• proactive & positive mindset;
• experience in branded entertainment is a plus;
• fluent in both English and Italian
Location
Wpp Campus in Milan ( plus the option for hybrid working)
We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength . This position is also dedicated to people belonging to Categorie Protette ex l. 68/99